Role: UI/UX Analyst (D2C Product)
Reports To: Lead D2C
Location: Mumbai (Work from Office)

Nature of Business & What You'll Own
As UI/UX Analyst, you'll diagnose friction, design better user experiences, and validate improvements through data.
You're not a pure designer. You're not a pure analyst. You're the bridge – using session recordings, heatmaps, and funnel data to identify why customers drop off, and designing solutions to test.

Key Responsibilities
Session recording analysis - watch session recordings 2–3x/week to spot friction and user behavior patterns
UX friction diagnosis – combine session data, heatmaps, and GA4 to build a prioritized list of improvements
A/B test variant design – sketch solutions in Figma based on your findings; collaborate with the product and design teams on testing strategy
Design system maintenance — collaborate with the design strategy team to document components and ensure consistency across the website
Insight reporting – weekly conversion updates to the team; monthly deep dives on major findings




Tool evaluation – research and recommend current UX testing tools (UserTesting, Maze, etc.) as you identify gaps in our workflow
You'll collaborate closely with the product and engineering teams to drive user-centric improvements across the platform.

Technical Capabilities Required:
Design Tools & Prototyping:
Figma proficiency (non-negotiable) – component-based design, design systems, interactive prototypes
Ability to create A/B test variants quickly and hand off clean specs to engineering
Understanding of mobile-first design
Analytics & Data Tools( good to have):
GA4 –funnel visualization, event tracking, custom reports (not deep SQL, but comfortable navigating the tool)
Session recording tools – session recording, heatmaps, and user behavior identification
Ability to interpret data and translate findings into design improvements
Basic statistical thinking (correlation vs. causation, sample size matters)
Platform & E-Commerce Context:

📌 User Experience Analyst (Mumbai)
🏢 The Whole Truth Foods
📍 Mumbai