Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
As an Activation Specialist for our holding company, Miroma, you'll set up, activate, optimise and report on programmatic media campaigns end-to-end, translating client strategy into well-executed, fully optimised activity, underpinned by rigorous QA and documentation within a remote delivery team.
Role:
Set up, activate, optimise and manage digital paid programmatic campaigns across display, video, CTV, audio and High Impact formats
Manage day-to-day trading operations, including bid adjustments, budget management and performance monitoring
Analyse performance data to formulate strategy and make informed, timely decisions
Translate the strategy set by the client team into clear,



well-executed activation plans
Ensure campaigns deliver their budgets in full, pacing accurately to agreed timings
Use audience targeting strategies and creative testing to deliver optimised campaigns against client KPIs
Proactively identify potential issues in setup, delivery or performance before they escalate, flagging them promptly to the relevant stakeholders
Follow established QA processes rigorously, ensuring every campaign is checked and verified before going live and at key points throughout delivery
Maintain transparent, accurate documentation of campaign setup, changes and decisions to support handover and continuity within a remote team
Provide weekly reporting, commentary and end-of-campaign reporting as required, presenting where necessary
Work effectively with client teams to ensure an integrated approach across other media channels
Liaise with publishers to ensure the timely setup of PMP and PG

📌 Activation Specialist (Mumbai)
🏢 Maker Lab
📍 Mumbai