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Experience: 1+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full time
We are seeking a results-driven Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns that drive customer acquisition, lead generation, and revenue growth. This role is ideal for professionals who have hands-on experience managing paid media campaigns across Google Ads and Meta Ads, with a strong analytical mindset and a passion for data-driven marketing.
As a Performance Marketing Specialist, you will be responsible for managing the full campaign lifecycle—from strategy and audience targeting to optimization, reporting, and budget management. You will work closely with marketing, content, creative, and business teams to deliver measurable growth through paid digital channels. This position offers an exciting opportunity to work in a fast-paced environment where experimentation, performance optimization, and business impact are highly valued.
Key Responsibilities




Plan, launch, and manage high-performing digital advertising campaigns across Google Ads and Meta Adsplatforms.
Develop audience targeting strategies to maximize reach, engagement, lead generation, and customer acquisition.
Monitor campaign performance daily and optimize bids, budgets, creatives, keywords, and audience segments to improve ROI.
Conduct keyword research, competitor analysis, and market research to identify new growth opportunities.
Create, manage, and optimize search, display, video, remarketing, lead generation, and conversion-focused campaigns.
Track and analyze key performance metrics including CPC, CPA, CTR, ROAS, conversion rates, customer acquisition cost, and campaign profitability.
Collaborate with creative and content teams to develop compelling ad copy, landing pages, and campaign assets that improve conversion rates.
Implement A/B testing strategies across creatives, a

📌 Performance Marketing (Mumbai)
🏢 Weekday AI
📍 Mumbai