We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…

What Makes this Role Meaty?

1) P&L; Ownership & Commercial Performance
● Owning the end-to-end P&L; for the Mutton category
● Improving Gross Margin % with a explicit path to burn-zero, balancing growth investment
with profitability discipline.
● Building financial models, tracking category metrics closely and making data-backed
decisions on pricing, promotions and assortment.

2) Category & Market Transformation
● Leading the shift of fresh meat from an unorganised, trust-deficit category to a structured,
premium, consumer-first market
● Building consumer trust through standardisation, transparency and premiumisation; and




making affluent consumers aware of and invested in where their meat comes from.

3) Consumer & Brand Thinking
● Developing a sharp consumer lens for the category: understanding purchase drivers,
barriers & loyalty levers and translating these into category initiatives that make people
open the app.
● Partnering with the Brand team to build category narratives that highlight Licious
mutton’s uncompromising quality standards
● Driving growth through product storytelling, consumer education and category evangelism.

4) Sourcing & Backend Collaboration
● Working in close partnership with sourcing teams; spending time at farms and processing
units to deeply understand the supply chain and build strong vendor relationships.
● Bringing structure, accountability and rigour to sourcing operations that often work in
unstructured, ground-up environments.

5) Cross-Functional Stakeholder Management
● Driving alignment across Bran

📌 Assistant Manager (Bengaluru)
🏢 Licious
📍 Bengaluru