Job Title:

Software Sales Executive

Company:

Toyo Apps Pvt. Ltd. (A Group Company of 1XL)

Location:

Thergaon, Pune

CTC:

₹25,000 to ₹30,000/Month

Type:

Full-Time

Working Hours:

Monday to Saturday, 10:00 AM to 7:00 PM

Experience:

3 to 5 Years

About Toya Apps

Toyo Apps Pvt. Ltd., a Group Company of 1XL, is a Pune-based software solutions company specializing in software sales, implementation, support, and business technology services. We provide end-to-end consultation, onboarding, troubleshooting, maintenance, and customer assistance to help businesses seamlessly adopt the right digital tools.

Driven by a customer-first approach, we are committed to delivering reliable technology solutions that enhance operational efficiency, simplify business processes, and support sustainable business growth.

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About the Role

We are looking for a Software Sales Executive who will be responsible for driving sales of our company's software products. The candidate will manage the complete sales cycle, from identifying and contacting potential customers to conducting product demonstrations, handling objections, negotiating, closing deals, and supporting customer onboarding.

The ideal candidate should have strong B2B software sales experience, excellent communication and convincing skills, and a proven ability to achieve sales targets. The candidate should be comfortable speaking with business owners, decision-makers, and other key stakeholders.

Key Responsibilities 1. Lead Generation & Prospecting

- Identify potential customers and businesses that can benefit from the company's software products.
- Generate leads through cold calling, email, WhatsApp, LinkedIn, referrals, online research, and other sales channels.
- Research prospects to understand their business, industry, requirements, and potential software needs.
- Build and maintain a healthy pipeline of qualified prospects.
- Conduct regular outbound calls and follow-ups to generate sales opportunities.

2. Software Product Sales





- Develop a strong understanding of the company's software products, features, benefits, pricing, and use cases.
- Understand customer pain points and recommend the most suitable software solution.
- Communicate the product's features, benefits, and business value clearly to prospects.
- Position the company's software against customer requirements and competitor solutions.
- Convert qualified prospects into paying customers and achieve assigned sales targets.

3. Product Demonstrations

- Conduct skilled online and offline software product demonstrations for prospective customers.
- Demonstrate relevant features based on the customer's business requirements.
- Explain how the software can solve customer problems and improve business efficiency.
- Answer product-related questions and coordinate with the technical team when required.
- Customize demonstrations based on the customer's industry and specific requirements.

4. Follow-ups & Sales Conversion

- Follow up with leads and prospects through calls, WhatsApp, email, and other communication channels.
- Maintain regular communication with prospects from initial contact until deal closure.
- Understand and address customer objections, concerns, and questions.
- Negotiate pricing and commercial terms within approved company guidelines.
- Follow up on quotations and proposals and drive prospects toward closure.
- Maintain a strong focus on lead conversion and revenue generation.

5. Customer Relationship Management

- Build professional and long-term relationships with customers.
- Maintain regular communication with existing customers.




- Understand customer feedback and identify opportunities for additional product sales.
- Identify upselling and cross-selling opportunities where applicable.
- Ensure a smooth handover to the implementation or support team after closing the sale.

6. Sales Reporting & CRM Management

- Maintain accurate records of leads, prospects, calls, meetings, demonstrations, follow-ups, quotations, and closed deals.
- Update all sales activities regularly in the company's CRM or sales tracking system.
- Track the sales pipeline and provide accurate forecasts.
- Prepare daily, weekly, and monthly sales reports.
- Report sales performance, challenges, opportunities, and pipeline status to management.

7. Market & Competitor Analysis

- Research competing software products, pricing, features, and market positioning.
- Monitor industry trends and customer requirements.
- Identify new customer segments and potential markets for the company's software products.
- Share market feedback and customer insights with the management and product teams.

Skills & Qualifications

- Bachelor's degree in Business, Marketing, Sales, IT, or a related field.
- 3–5 years of proven experience in software, SaaS, IT, or technology sales.
- Strong experience in B2B software product sales and lead conversion.
- Proven ability to achieve sales targets and close deals.
- Excellent communication, presentation, negotiation, persuasion, and objection-handling skills.
- Ability to conduct effective software product demonstrations.
- Strong understanding of the B2B sales cycle.
- Experience with CRM tools and sales pipeline management.
- Strong follow-up and relationship management skills.
- Ability to communicate with business owners, managers, and decision-makers.
- Strong customer-focused and target-oriented approach.
- Good analytical and problem-solving skills.
- Ability to understand software products and explain technical concepts in simple business language.
- Willingness to learn the company's software products in depth.

📌 Software Sales Executive (Pune)
🏢 1XL Universe
📍 Pune