Position Overview

We are looking for a creative and trend-savvy Social Media Specialist to help build ILEM Japan's brand presence across social platforms. You will work closely with and report to the Sr.

Social Media

Strategist, taking ownership of day-to-day content creation, scheduling, community engagement, and influencer coordination. This role is ideal for someone early in their career who understands how modern brands grow through Reels, UGC, and storytelling, and who is eager to learn the strategic side of social media over time.

Roles & Responsibilities

● Support day-to-day management of Instagram, Facebook, YouTube Shorts, LinkedIn, Pinterest, and emerging platforms under the guidance of the Sr. Social Media Strategist

● Execute the monthly content calendar, ensuring posts go out on time and align with brand guidelines

● Spot trends, memes, and cultural moments relevant to the brand and flag them for content ideation

● Conceptualize and create Reels, short-form videos, carousels, stories, and lifestyle content

● Write engaging captions, hooks, and storytelling-driven copy for posts and campaigns

● Prepare content briefs for designers, photographers, and videographers, and coordinate product shoots

● Support user-generated content campaigns, from sourcing to reposting

● Assist with influencer and creator outreach, including gifting collaborations and basic coordination

● Respond to comments, DMs, and customer interactions to build an engaged,



on-brand community

● Track content performance and social media metrics, and support weekly and monthly reporting

● Share customer insights and feedback gathered from social channels with the wider team

Required Skills & Experience

● 1-2 years of experience in social media, content creation, or influencer marketing; internships or a strong personal/brand portfolio are welcome

● Working understanding of Instagram and short-form video content

● Valuable content ideation and storytelling instincts

● Comfortable spotting trends early and adapting content quickly

● Strong written communication skills for captions and community engagement

● Basic understanding of social media metrics and reporting

● Eagerness to learn, take feedback, and grow into a more strategic role over time

Preferred Qualifications

● Comfortable shooting and editing content on mobile

● Experience with Canva, CapCut, Adobe Express, or Premiere Pro

● Prior experience or interest in D2C, e-commerce, fashion, beauty, wellness, or food brands

● Familiarity with influencer or UGC campaign coordination

Educational Qualification

● Bachelor's degree in Marketing, Communications, Mass Media, or a related field

Key Competencies

● Content Creation & Storytelling

● Trend Awareness

● Community Engagement

● Coordination & Follow-Through

● Written Communication

● Adaptability & Willingness to Learn

📌 Social Media Specialist (Ahmedabad)
🏢 ILEM JAPAN
📍 Ahmedabad