Role Overview

We’re seeking a creative and data-driven Social Media Marketing to oversee our organic social media channels. Your mission: build and grow an engaged, loyal user base on multiple platforms that directly contributes to our app's community. You’ll play a pivotal role in shaping FRND’s voice and turning passive audiences into active users.

Responsibilities

- Own and execute the organic growth strategy across all social platforms
- Build and grow an authentic community of followers who resonate with FRND’s tone and values
- Create, plan, and publish high-impact content including reels, carousels, memes, community features, and stories
- Partner with creators, meme pages, and micro-influencers to drive discovery and virality
- Use data to analyze what works and what doesn’t — optimize content formats and posting schedules accordingly
- Collaborate with product, design, and user research teams to bring user insights and product moments to life via social
- Constantly experiment with recent content formats, engagement hooks, and platform features

Requirements

- 3+ years of experience managing organic social media for a consumer brand or digital platform
- Proven track record of growing pages from scratch or significantly increasing reach organically
- Strong creative judgment and ability to guide visual and content direction aligned with brand voice




- Experience collaborating with internal teams and external creators for smooth content execution
- Creative mindset with a strategic lens — every post has a purpose
- Strong understanding of online content trends and audience behavior across platforms

Note: The FRND team operates six days a week, with every 1st and 3rd Saturday as working days.

About FRND

FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. ? We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Why FRND?

? Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.

? Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success.

? Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.

? Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.

? Product-Centric Mindset: Work in a company where products take center stage, solving unique challenges with innovative solutions.

📌 Social Media Marketing Specialist (Bengaluru)
🏢 FRND
📍 Bengaluru