Company Description LearningShala is a trust-first, data-backed online degree platform founded in 2017 to make education choices clear and logical for students. The organization specializes in expert counseling and 1:1 guidance, helping learners understand their options before making key academic and career decisions.

Learners can compare 55+ top online universities on 40+ factors, and benefit from support across admissions, career pathway planning, and post-admission services. With 200+ verified mentors providing virtual, pan-India counseling for 100+ online programs in fields such as business, IT, healthcare, and arts, LearningShala aims to simplify the higher education journey and empower students to build real, future-ready careers.

Role Description The Social Media Marketing Manager will be responsible for planning, executing, and optimizing LearningShala’s presence across major social media platforms to drive brand awareness, engagement, and lead generation. This full time, on-site role is based in Noida and involves developing platform-specific content calendars, coordinating with design and content teams, and ensuring consistent brand messaging.

The role includes managing social media campaigns, monitoring performance metrics, conducting A/B testing, and implementing Social Media Optimization (SMO) best practices. The manager will actively engage with the online community,



respond to queries and comments, and collaborate with marketing and counseling teams to amplify student success stories, campaigns, and program launches. Regular reporting, competitor analysis, and staying updated on social media trends and tools are key day-to-day responsibilities.

Qualifications

- Strong expertise in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand accounts across multiple platforms.
- Proficiency in Digital Marketing practices, including campaign management, analytics, and performance optimization.
- Ability to develop and implement effective Content Strategy tailored to different social channels and target audiences.
- Excellent Communication skills, including clear written and verbal communication and the ability to engage online communities.
- Experience using social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, Instagram, YouTube, scheduling and reporting tools).
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Demonstrated ability to work collaboratively with cross-functional teams and manage multiple campaigns simultaneously.
- Prior experience in edtech, education counseling, or student-focused services is an advantage.

📌 Social Media Marketing Manager (Noida)
🏢 Learningshala
📍 Noida