Company Description Brandatory is a modern creative branding and digital marketing agency focused on delivering exceptional digital experiences for diverse clients. With over 5 years of experience and more than 250 successful projects, the agency has built a strong reputation for impactful, results-driven work.

Brandatory serves clients across 15+ countries, combining global perspective with local expertise. Based in Kolkata, Brandatory aims to become one of the leading digital marketing companies in the region and offers team members opportunities to grow with innovative brands and campaigns.

Role Description The Social Media Marketing Manager is a full-time, on-site role based in Kolkata. This role oversees day-to-day social media activities, including planning and executing content calendars, managing brand pages across platforms, and optimizing posts for engagement and reach.

The manager will collaborate with designers, writers, and other marketing team members to develop campaigns that align with client goals and brand guidelines. Daily responsibilities include monitoring analytics, responding to audience interactions, coordinating paid and organic social media initiatives, and reporting performance insights. The role also involves staying current with platform trends,



proposing new ideas, and contributing to broader digital marketing strategies.

Qualifications

- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills for planning, executing, and optimizing campaigns across major platforms.
- Candidates should possess solid Content Strategy and Digital Marketing skills to align social content with broader marketing goals and performance metrics.
- Candidates should possess excellent Communication skills for collaborating with internal teams, presenting ideas, and engaging with online communities.
- Candidates should possess abilities in data analysis, use of social media management tools, and basic understanding of paid advertising on social platforms.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field are beneficial.
- Prior experience managing brand social media accounts, familiarity with current social trends, and a portfolio of past campaigns are robust advantages.
- Strong organizational skills, attention to detail, and the ability to work on-site in Kolkata in a fast-paced, deadline-driven environment are required.

📌 Social Media Marketing Manager (Kolkata)
🏢 Brandatory
📍 Kolkata