Position: social media & Marketing Executive

Purpose of the Role To manage Shreyas Foundation's digital presence, social media ecosystem, marketing communication, presentations, and performance reporting while supporting outreach campaigns, lead generation, institutional communication, and operational data management.

Key Responsibilities

1. Social Media Management

- Manage all official social media handles across Facebook, Instagram, LinkedIn, YouTube, X (Twitter) and other relevant platforms.
- Create and execute monthly social media calendars.
- Schedule posts using social media management tools.
- Ensure timely publishing of all approved content.
- Maintain consistency in branding, tone, and visual identity.
- Monitor comments, messages, reviews, and audience engagement.
- Coordinate with internal departments for content collection.
- Maintain a repository of creatives, reels, videos, and photographs.

2. Social Media Content & Campaigns

- Plan and execute organic and paid social media campaigns.
- Develop creative concepts for campaigns, festivals, admissions, CSR, partnerships, events, and institutional promotions.
- Coordinate with graphic designers and videographers.
- Create engaging captions, copy, hashtags, and CTAs.
- Conduct trend analysis and leverage trending formats.
- Plan influencer and community collaborations wherever applicable.
- Support live event coverage and real-time posting.

3. Research & Digital Intelligence

- Conduct competitor benchmarking.
- Monitor industry trends, education trends, NGO communication trends, and digital marketing practices.




- Research emerging social media features and platform updates.
- Suggest innovative campaign ideas based on analytics.

4. Marketing Communication

- Develop brochures, flyers, newsletters, posters, standees, and marketing collaterals.
- Support email marketing campaigns.
- Assist in branding and promotional activities.
- Coordinate marketing communication across departments.

5. Performance Management & Reporting

- Prepare weekly and monthly social media performance reports.
- Analyse campaign performance using KPIs.
- Track engagement, impressions, reach, CTR, leads, and conversions.
- Present improvement recommendations based on analytics.
- Maintain dashboards for digital marketing performance.

6. Calling Data & CRM Support

- Maintain daily calling reports.
- Compile lead generation data.
- Track inquiry conversion status.
- Prepare weekly calling analytics.
- Coordinate with outreach teams for follow-ups.
- Ensure CRM/database accuracy and timely updates.

7. Event & Outreach Support

- Provide digital promotion support for all institutional events.
- Coordinate photography and videography requirements.
- Manage event announcements before, during, and after activities.
- Support live streaming where required.
- Promote partnerships and outreach initiatives digitally.

8. Administrative Responsibilities

- Maintain digital asset libraries.
- Archive campaign reports and creatives.
- Coordinate with external agencies and vendors.
- Ensure timely execution of assigned deliverables.
- Maintain confidentiality of institutional data.

Job Type: Full time Pay: Up to ₹30,000.00 per month

Work Location: In person

📌 Social Media & Marketing Executive (Ahmedabad)
🏢 Shreyas Foundation
📍 Ahmedabad