S LABS HYGIENE CARE PRIVATE LIMITED

India's Emerging Leader in Affordable Premium Pet Grooming & Hygiene Care JOB OPENING: SOCIAL MEDIA MANAGERPet & Hygiene Care Products — Social Media Strategy, Innovation & GTM ABOUT S LABS HYGIENE CARE S Labs Hygiene Care Private Limited is India's emerging leader in affordable premium pet grooming and hygiene care products. We are building a portfolio of high-quality, accessible pet wellness and hygiene solutions for pet parents across India.

As we build our consumer brands, including Wash & Whiskers, we are looking for an experienced Social Media Manager who can build the brand's social presence from the ground up and make social media a powerful engine for awareness, engagement, community building and consumer consideration.

This is not a conventional "posting and scheduling" role. We are looking for someone who understands how brands are built through culture, content, creators, communities, and conversations, and can translate business and brand objectives into compelling, social-first storytelling.

ROLE OVERVIEW The Social Media Manager will own the end-to-end social media strategy and execution for S Labs' consumer brands across Instagram, Facebook, YouTube, LinkedIn and other relevant emerging platforms.

The role will be responsible for developing the social media strategy, content architecture, editorial calendars, creative briefs, influencer and creator partnerships, community engagement and social analytics.

The successful candidate will work closely with the Founder, Brand, Creative, Performance Marketing and external agencies/vendors to create a distinctive digital identity and build a strong and engaged community of Indian pet parents.

The role carries ownership for social media growth, engagement, content effectiveness, creator performance and social-led brand building.

KEY RESPONSIBILITIES

1.

Social Media

Strategy & Brand Building

1 Develop and execute the annual and quarterly social media strategy aligned with brand positioning, business objectives and product priorities.

- Define the role of each social platform and develop platform-specific content and engagement strategies.
- Build a distinctive social identity, tone of voice and visual language for the brands.
- Translate brand positioning and consumer insights into relevant social-first narratives.
- Identify emerging cultural, consumer and social media trends relevant to pet parents and consumer brands.
- Develop social media strategies around product launches, campaigns, seasonal moments and key brand initiatives.
- Continuously evolve the social strategy based on platform changes, consumer behaviour and performance insights. 2.

Content

Strategy & Content Creation

- Develop and own the monthly/quarterly content calendar across all social channels.
- Create content pillars spanning education, entertainment, product benefits, pet-parent lifestyle, expert advice, community stories and brand storytelling.
- Develop compelling concepts for Reels, short-form videos, carousels, static posts, Stories, YouTube content and other relevant formats.
- Write or guide development of social-first copy, captions, hooks, scripts and CTAs.
- Create strong creative briefs for internal teams, agencies, photographers, videographers and creators.
- Lead content shoots and ensure high-quality execution of photo and video assets.




- Build a scalable library of evergreen and topical content.
- Ensure content is optimised for individual platform algorithms, formats and audience behaviours.
- Establish a strong balance between brand-building content and product/commercial content.
- Reels, Short-Form Video & Social-First Storytelling
- Make short-form video a key growth engine for the brand.
- Develop recurring Reel/video franchises that can build recognition and audience affinity.
- Identify trending formats, sounds, memes and cultural moments and translate them appropriately for the brand.
- Develop scripts and storyboards for social-first video content.
- Work with creators, pet parents, vets, groomers and other experts to develop authentic content.
- Track video performance including reach, watch time, completion rate, shares, saves and engagement.
- Influencer, Creator & UGC Marketing
- Develop and execute an influencer and creator marketing strategy across micro, nano, mid-tier and relevant macro creators.
- Identify and build long-term relationships with relevant pet influencers, pet parents, veterinarians, groomers and lifestyle creators.
- Manage influencer discovery, evaluation, briefing, contracting, content approvals and performance tracking.
- Develop a structured User Generated Content (UGC) programme to generate authentic product and pet-parent stories.
- Build a creator community that can become long-term advocates for the brand.
- Negotiate with creators/agencies and manage budgets efficiently.
- Establish clear KPIs for creator campaigns including reach, engagement, content quality, earned media and conversions. 5.

Community

Building & Consumer Engagement

- Develop and execute integrated marketing campaigns across Digital, social media, PR, Influencer Marketing, Retail, and Experiential platforms.
- Build compelling communication that enhances brand awareness and consumer engagement.
- Partner with creative and media agencies to develop impactful campaigns consistent with brand guidelines.
- Manage annual communication calendars aligned with product launches and seasonal opportunities.
- Build a robust feedback loop between social conversations and product/brand teams.
- Support the long-term ambition of building India's largest pet parent community through content, engagement and loyalty initiatives

6.

Social Media

Campaigns & Product Launches

- Develop social media launch strategies for new products and product variants.
- Create pre-launch, launch and post-launch content journeys.
- Develop campaign ideas that can generate awareness, conversation and consideration.
- Work with Brand and Performance Marketing teams to integrate organic and paid social activity.
- Develop social amplification plans for broader brand campaigns.
- Track campaign performance and recommend optimisation actions.
- Paid Social & Performance Collaboration
- Work closely with the Performance Marketing team/agency to ensure social content is designed for both organic and paid amplification.




- Identify high-performing organic content that can be converted into paid assets.
- Provide creative inputs for Meta and other paid social campaigns.
- Monitor key metrics including reach, engagement, CTR, video views, cost per engagement and conversion contribution.
- Use performance data to continuously improve creative strategy.

8.

Social

Listening, Trends & Reputation Management

- Monitor social conversations, brand mentions, competitor activity and category trends.
- Develop a structured social listening and reporting process.
- Identify emerging opportunities, consumer concerns and potential reputation risks.
- Support development of social media crisis-management protocols.
- Ensure timely escalation of sensitive consumer complaints or reputational issues.
- Track competitor social strategies and identify opportunities for differentiation.
- Analytics, Reporting & Insights
- Establish clear KPIs for each social channel and campaign.
- Track follower growth, reach, impressions, engagement rate, video views, watch time, saves, shares, community growth and traffic.
- Analyse content performance to identify winning formats, topics, creators and narratives.
- Develop monthly social media performance reports and dashboards.
- Provide actionable recommendations rather than simply reporting numbers.
- Conduct regular competitor and category benchmarking.
- Use data and consumer insights to continuously refine the social strategy.
- Agency & Vendor Management
- Manage relationships with creative, social media, influencer, production and digital agencies.
- Develop clear briefs and ensure agencies deliver against agreed objectives and timelines.
- Review creative concepts, content calendars and campaign plans.
- Manage production timelines, budgets and quality standards.
- Build an efficient ecosystem of freelancers, creators, production partners and specialists as required. MUST-HAVE REQUIREMENTS

· 6–8 years of hands-on experience in social media, digital marketing, content marketing or brand marketing.

· Proven experience managing multiple social media channels for a consumer-facing brand.

· Strong experience in Instagram, Reels and short-form video content.

· Demonstrated experience in influencer/creator marketing and UGC programmes.

· Proven ability to build and execute social media strategies rather than only content calendars.

· Strong understanding of social media algorithms, formats and platform-specific content behaviour.

· Experience working with creative/social/influencer agencies.

· Robust analytical mindset with experience measuring and improving social performance.

· Experience in FMCG, D2C, Consumer Tech, Lifestyle, Beauty, Food, Pet Care, or other consumer categories preferred.

· Experience in building a brand from an early stage/start-up environment will be a strong advantage.

· A strong personal understanding of internet culture, trends, memes and emerging creator ecosystems.

HOW TO APPLY

Interested candidates may share their updated resume along with a brief note on relevant brand management and product launch experience to:

[email protected] | [email protected] | Subject line: “Application – Social Media Manager”

Customer Care: 92472 34569 S Labs Hygiene Care Private Limited is an equal opportunity employer.

📌 Social Media Manager (Hyderabad)
🏢 S Labs Hygiene Care
📍 Hyderabad