The Manifesto

Healthcare saves lives.

What it doesn’t get - is saves, likes or shares.

Because somewhere along the way, an entire category decided that being trustworthy meant being serious and predictable.

So we got

- Doctors pointing at invisible charts.
- People laughing at salads.
- The same five health tips.
- The same responsible tone.

Every.

Single.

Time.

Exactly the opposite of what the internet rewards.

We think healthcare deserves better.

We believe you can be credible without being clinical.

Educational without being preachy.

Funny without being frivolous.

And memorable without making light of people's health.

Our ambition?

To build the healthcare brand people don't just trust...

...they actually look forward to seeing it in their feed.

We're hiring a Social Lead.

Not someone to schedule posts.

Not someone to chase trends.

Not someone who thinks 'engagement' is replying with emojis to every comment.

We're looking for someone with the taste to redefine how healthcare shows up on the internet.

Why this role exists

We want to become India's favourite healthcare brand to learn from.

The one people send to their friends.

The one marketers save.

The one competitors quietly start copying.

What you'll obsess over





- Build a social identity that's unmistakably PharmEasy.
- Make healthcare feel culturally relevant without compromising trust.
- Create content people save, share and send to friends.
- Build recurring content IPs people look forward to.
- Turn comments into conversations.
- Know when to join culture - and when to let it pass.
- Raise the creative bar every single week.
- Push agencies, creators and internal teams to make better work.

You're probably our person if... ...you've ever watched a brilliant campaign and thought, 'I wish we'd made that.'

You have impeccable taste.

You know why one Reel gets watched five times and another gets skipped in half a second.

You consume the internet like a creator, not a spectator.

You notice things.

You save things.

You reference things.

You make things.

You enjoy good banter.

You secretly judge bad kerning.

You have opinions on brand fonts.

You've sent friends an ad saying, 'This is ridiculously good.'

You hate mediocre ideas more than late meetings.

Before you apply...

Ask yourself one question.

If someone gave you the keys to PharmEasy's Instagram tomorrow...

Would you know exactly what you'd do first?

If the answer is yes...

Let's talk.

📌 Social Media Lead (Navi Mumbai)
🏢 PharmEasy
📍 Navi Mumbai