Role & responsibilities

SEO Execution & Strategy:

Digital Marketing & Analytics:

- Manage performance marketing tactics across search and organic/social channels.
- Monitor daily/monthly website traffic, keyword rankings, and conversions using web analytics tools.
- Generate performance reports with actionable insights for key stakeholders.
- Collaborate with content creators and developers to ensure best optimization practices are integrated.

- Google Analytics Certification

- Google Ads Search Certification
- HubSpot / SEMrush / Academy SEO Certifications

Core Responsibilities

- Organic Search Strategy (SEO): Conduct comprehensive keyword research, competitor analysis, and search intent mapping to build targeted content strategies.
- On-Page Optimization: Optimize metadata, header tags, internal linking structures, URL architecture, and image alt text for target keywords.




- Technical SEO: Perform site audits using tools like Screaming Frog to identify and fix crawl errors, broken links, indexing issues, site speed bottlenecks, and mobile usability problems.
- Off-Page SEO & Link Building: Design outreach and backlink strategies to acquire high-authority links, improve domain authority, and build brand presence.
- Data & Analytics: Monitor and report on key performance metrics (organic traffic, keyword rankings, bounce rate, CTR, conversion rate) using Google Analytics and Search Console.
- Digital Marketing Integration: Collaborate with content, design, and paid media teams to ensure aligned cross-channel marketing campaigns.

📌 Social Media Coordinator (Gautam Buddh Nagar)
🏢 Shun
📍 Gautam Buddh Nagar