Job Summary The Site Merchandiser owns the day-to-day commercial face of the Bran's digital storefronts. As part of a brands online, the role plans, executes, and optimizes all merchandising activities across the brands' .com and app surfaces – building the storefront experience from the ground up. It requires expertise in CMS management, digital merchandising, campaign execution, and conversion optimization, together with the premium brand sensibility these two labels demand, to deliver a seamless, aspirational shopping journey that supports full-price sell-through and revenue growth.

Key Responsibilities

Website Merchandising & CMS Management

- Own end-to-end website and app merchandising across the brands' .com
- Conceptualize and execute merchandising strategies on the Shopify Plus storefronts, building the merchandising setup for two new premium brands from launch.
- Manage homepage, category pages, PLPs, PDPs, landing pages, and navigation to deliver a premium, aspirational customer experience and strong product discoverability for each brand.
- Ensure timely product launches, seasonal collections, promotional updates, and assortment visibility for brands.
- Optimize product categorization, sorting, filters, search merchandising, and recommendation placements.
- Perform regular website audits to ensure content accuracy, functionality, and merchandising consistency across the brands, keeping each brand's distinct identity intact.

Campaign & Operations Management

- Own the merchandising execution of brand campaigns, seasonal events, and product launches.
- Drive operational KPIs including:
- Timely page refreshes and homepage updates.
- Banner refreshes based on marketing and business calendars.
- Seamless execution of recent campaign go-lives.
- Coordination with creative, technology, and marketing teams to ensure timely delivery.

- Manage external creative and development agencies for website assets, banner updates, and merchandising deliverables, ensuring output meets premium brand standards.




- Ensure adherence to campaign timelines, brand and licensor guidelines, and quality standards.

Performance & Funnel Management

- Monitor and optimize the end-to-end customer purchase funnel for the brand to improve engagement and conversion.
- Benchmark key funnel metrics against internal targets and premium-segment industry standards.
- Analyze customer behavior, traffic, conversion rates, bounce rates, click-through rates (CTR), average order value (AOV), and revenue per visitor.
- Identify merchandising opportunities through analytics and recommend data-driven improvements, with a focus on protecting full-price sell-through rather than discount-led volume.
- Support A/B testing initiatives and implement optimization strategies to enhance site performance.

Cross-functional Collaboration

- Partner with Buying, Planning, Marketing, Content, Design, Technology, and the central Centres of Excellence to execute merchandising initiatives for both brands.
- Coordinate with inventory and planning teams to ensure featured products remain adequately stocked across both brands' online assortments.
- Work closely with content teams to maintain accurate product information, pricing, imagery, and attributes consistent with each brand's premium identity and licensor guidelines.
- Monitor competitor and premium-peer websites and industry trends to recommend best practices and merchandising innovations.

Required Qualifications

- Bachelor's degree in Fashion Management, Retail Management, Business Administration, Marketing, or a related field.
- 2–5 years of experience in e-commerce merchandising, digital merchandising, or online retail, preferably with premium, luxury, or lifestyle fashion brands.
- Hands-on experience with CMS / e-commerce platforms; Shopify (Shopify Plus) experience strongly preferred.
- Strong understanding of digital merchandising, customer journey optimization, and online retail operations, with a premium brand sensibility.
- Proficiency in Microsoft Excel and web analytics tools such as Google Analytics (GA4).

📌 Site Merchandiser (Bengaluru)
🏢 Arvind Lifestyle Brands
📍 Bengaluru