Key Responsibilities

- Understand monthly client requirements and convert them into clear publisher selection criteria.

- Review and maintain the quality of websites identified by the prospecting team.

- Audit publishers closed by the outreach team before they are approved for client campaigns.

- Conduct detailed website quality checks covering domain authority, organic traffic, backlink profile, content quality, brand credibility, and historical performance.

- Identify PBNs (Private Blog Networks), link farms, manipulated metrics, suspicious traffic, spammy backlinks, and low-quality websites.

- Ensure websites match client requirements related to niche, country, traffic, authority, audience, budget, and placement type.

- Classify publishers based on quality, relevance, risk, pricing, and client suitability.

- Match approved publishers with the most suitable client and campaign requirements.

- Maintain transparent approval, rejection, and risk-classification standards.

- Conduct regular audits of prospect lists, closed publishers, and the existing publisher database.

- Identify gaps between client requirements and the websites being sourced or approved.

- Train prospecting and outreach teams to improve the quality of websites they identify and negotiate with.

- Help establish and optimize publisher quality-control processes, SOPs, evaluation frameworks, and quality standards.

Requirements

- 4–7 years of experience in Off-Page SEO, Link Building,



Publisher Outreach, or Digital PR.

- Strong ability to evaluate website quality beyond basic metrics such as DR, DA, or traffic.

- Deep understanding of backlink profiles, organic visibility, traffic trends, Google penalties, and website authority.

- Hands-on experience with tools such as Ahrefs, Semrush, Moz, Similarweb, and Google Search Console.

- Ability to identify PBNs, expired-domain websites, link-selling networks, traffic manipulation, and spam risks.

- Strong understanding of contextual links, guest posts, niche edits, editorial placements, and publisher quality.

- Excellent analytical, decision-making, and quality-control skills.

- Ability to understand diverse client requirements across industries, countries, and campaign goals.

Preferred Qualifications

- Experience managing or auditing large publisher databases.

- Experience working with digital marketing agencies, international clients, or high-volume link-building campaigns.

- Previous experience training prospecting or outreach teams.

- Ability to create publisher quality frameworks, scoring systems, SOPs, and reporting dashboards.

Contact Details

Contact Person: Syed Anwar

Position: HR Recruiter

Mobile: +91 (phone hidden)

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Health insurance

- Leave encashment

- Life insurance

- Paid sick time

- Paid time off

- Provident Fund

Work Location: In person

📌 SEO Executive (Jammu)
🏢 Works Mentor India Private
📍 Jammu