About The Company Pocketly is an cutting-edge fintech company dedicated to simplifying personal finance management for individuals. Our mission is to empower users with insightful, accurate, and accessible financial information, enabling them to make informed decisions about loans, credit, savings, and investments.

With a focus on leveraging cutting-edge technology and data-driven strategies, Pocketly aims to bridge the gap between complex financial products and everyday consumers. Our team comprises passionate professionals committed to transforming the financial landscape through transparency, education, and user-centric solutions.

About The Role We are seeking an experienced SEO Content Writer to join our dynamic marketing team at Pocketly. In this role, you will be responsible for creating high-quality, search engine optimized content that attracts organic traffic, enhances our online visibility, and supports our content marketing strategies.

Your expertise will be instrumental in developing engaging articles, landing pages, product descriptions, and financial content tailored to our target audience. The ideal candidate will have a strong background in finance-related content, excellent research skills, and a keen understanding of SEO principles to ensure content ranks well on search engines.

Qualifications The ideal candidate should possess a minimum of 2 to 5 years of experience in SEO content writing, preferably within the FinTech, banking, finance, lending, or insurance sectors. A solid understanding of SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and content management systems like WordPress is essential.

Candidates should demonstrate excellent writing, editing, and research capabilities, with a knack for creating compelling, accurate, and informative content. A background in digital lending or personal finance is highly desirable, along with familiarity with AI-powered content research tools like ChatGPT, Gemini, or Claude.

Responsibilities





- Develop and optimize SEO-friendly content including blogs, landing pages, product descriptions, and financial articles that align with the company's marketing goals.
- Conduct comprehensive keyword research to identify trending and relevant search terms, integrating them seamlessly into content to improve search rankings.
- Collaborate closely with SEO, marketing, and product teams to strategize and execute effective content campaigns.
- Regularly update existing content to ensure accuracy, relevance, and adherence to SEO best practices.
- Analyze competitor content and industry trends to identify opportunities for content differentiation and growth.
- Create engaging, informative content on personal finance topics such as loans, credit scores, EMIs, savings, and investments to educate and attract our target audience.
- Monitor content performance using analytics tools and adjust strategies accordingly to maximize engagement and organic reach.

Benefits Pocketly offers a competitive salary package complemented by a comprehensive benefits program. Employees enjoy health insurance coverage, paid leave, and opportunities for professional development. We foster a collaborative and innovative work environment that encourages continuous learning and growth. Our flexible work arrangements support work-life balance, and employees have access to the latest tools and technologies to excel in their roles. Joining Pocketly means becoming part of a forward-thinking team dedicated to revolutionizing personal finance management and making a tangible impact in the fintech industry.

Equal Opportunity

Pocketly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, gender, age, religion, sexual orientation, disability, or any other protected characteristic. We believe that a diverse team fosters innovation, creativity, and better problem-solving, and we are dedicated to providing equal employment opportunities to all qualified candidates.

📌 SEO Content Writer (India)
🏢 FetchJobs.co
📍 India