We are seeking a highly motivated and results-driven Senior Social Commerce & TikTok Shop Manager to manage and scale our TikTok Shop business across international markets, with a primary focus on the EU and US .

The ideal candidate will have hands-on experience in TikTok Shop, social commerce, affiliate marketing, creator partnerships, and performance marketing , along with a strong understanding of cross-border e-commerce.

In this role, you will take ownership of TikTok Shop operations and growth, develop creator and affiliate strategies, optimize commercial performance, and work cross-functionally to build a scalable social commerce business.

Key Responsibilities

TikTok Shop Management

- Manage end-to-end TikTok Shop operations for EU and US markets.
- Manage TikTok Seller Center, product listings, pricing, promotions, and storefront optimization.
- Coordinate product launches, promotional campaigns, and seasonal events.
- Monitor marketplace performance and ensure smooth day-to-day operations.

Social Commerce & Affiliate Marketing

- Develop and execute affiliate marketing strategies to increase sales and brand visibility.
- Identify, recruit, onboard, and manage creators, influencers, and affiliate partners.
- Build strong relationships with creator agencies, affiliate networks, influencer communities, and MCNs.
- Develop and optimize commission structures and incentive programs based on performance.
- Track creator and affiliate performance and identify opportunities to scale successful partnerships.

Performance Marketing & Growth

- Plan and optimize TikTok Shop campaigns to maximize revenue, GMV,



and return on investment.
- Collaborate with Creative and Marketing teams to develop high-converting content and campaigns.
- Analyze campaign performance and recommend data-driven improvements.
- Identify and test new growth opportunities through experimentation and A/B testing.

Content & Creator Strategy

- Develop content strategies aligned with TikTok trends, customer behavior, and commercial objectives.
- Work closely with internal creative teams and external creators to produce engaging, conversion-focused short-form content.
- Support TikTok LIVE campaigns and creator-led product promotions where applicable.

Analytics & Reporting

- Track and analyze key business metrics, including:
- Gross Merchandise Value (GMV)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Average Order Value (AOV)
- Affiliate Revenue
- Creator Performance
- Prepare weekly and monthly performance reports with actionable business insights.
- Use performance data to continuously improve campaigns, partnerships, and overall TikTok Shop performance.

Cross-Functional Collaboration

- Collaborate closely with E-Commerce, Marketing, Product, CRM, Creative, and Operations teams.
- Maintain explicit documentation, SOPs, workflows,



and best practices for TikTok Shop operations.
- Ensure social commerce initiatives are aligned with overall business and growth objectives.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, E-Commerce, or a related field.
- 4+ years of experience in E-Commerce, Digital Marketing, Social Commerce, Performance Marketing, or a related field.
- Proven hands-on experience managing TikTok Shop, preferably for EU and/or US markets.
- Strong knowledge of TikTok Seller Center, Affiliate Marketing, Creator Commerce, and Influencer Marketing.
- Experience managing creator partnerships and performance-driven affiliate campaigns.
- Strong analytical skills with the ability to interpret performance data and translate insights into business actions.
- Excellent communication, project management, and stakeholder management skills.
- Strong ownership mindset with the ability to work independently in a fast-paced, growth-oriented environment.

Preferred Qualifications
- Experience working with international D2C or e-commerce brands.
- Knowledge of Shopify, Amazon, or other global e-commerce platforms.
- Experience with TikTok Shop Ads, Spark Ads, GMV Max, and paid social advertising.
- Experience collaborating with creator agencies, affiliate marketing agencies, influencer networks, or MCNs.
- Familiarity with AI-powered marketing tools and workflow automation.

Mail: [email protected] / [email protected] Location: Chennai, Tamil Nadu

Contact: +91 (phone hidden)

📌 Senior Social Commerce & TikTok Shop Manager (Chennai)
🏢 Beeyoond Gaming
📍 Chennai