Key Responsibilities :- • Conduct continuous market, consumer, retailer, and competitor analysis.

- Identify product gaps and current business opportunities across export markets.
- Translate market insights into commercially viable product concepts.
- Lead seasonal and buyer-specific product collection development.
- Coordinate with design, sourcing, production, and quality teams.
- Develop structured sampling plans based on commercial potential.
- Track sample performance and incorporate buyer feedback.
- Support sales and NBD teams with product recommendations and presentations.
- Lead cross-functional execution and mentor junior merchandisers.
- Drive process improvements that reduce waste and improve speed-to-market.

Requirements

Qualifications:- • Bachelor's degree in Fashion, Textile, Product Design, Business, or related field. • 8–15 years of merchandising and product development experience in export businesses. • Strong understanding of international retail markets. • Excellent analytical, commercial, communication,



and leadership skills.

Core Competencies:- Market Intelligence, Consumer Insight Analysis, Product Development, Commercial Acumen, Leadership, Cross-functional Collaboration, Negotiation, Analytical Decision-making, Ownership, Innovation

Key Result Areas (KRAs):- KRA Weight Key Performance Indicators Market Intelligence & Consumer Research 20% Trend reports, competitor bench marking, opportunity identification Product Development & Innovation 25% Commercial collections developed, buyer acceptance, innovation Scientific Sampling 25% Sample-to-order conversion, reduction in non-performing samples Business Development Support 15% Support for new buyers, presentations, enquiries/orders Cross-functional Execution 10% On-time sample delivery, stakeholder coordination Leadership & Process Improvement 5% Team development, process improvements Benefits

As per industry

📌 SENIOR MERCHANDISER MALE - New Business Development (Kolkata Metropolitan Area)
🏢 Policlinica Jardim Camburi
📍 Kolkata Metropolitan Area