Key Responsibilities Campaign Setup &

• Execution Execute, set up, launch, and manage advertising campaigns across Meta (Facebook &

• Instagram) Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns Configure campaign objectives, budgets, bidding strategies, schedules, and placements Upload creatives, ad copies, headlines, and CTAs accurately Ensure campaigns follow internal naming conventions and account structure Perform campaign QA before launch to ensure error-free execution Campaign Optimization Monitor campaign performance daily and take timely optimization actions Pause underperforming campaigns and scale winning campaigns Optimize budgets, audiences, placements, and creatives to improve efficiency Refresh fatigued creatives and maintain healthy campaign performance Execute A/B tests across creatives, audiences, offers, and campaign structures Maintain optimal campaign performance while reducing acquisition costs Audience Management Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences Create audience exclusions to minimize overlap Monitor audience performance and recommend improvements Analytics &





• Reporting Pull and analyze campaign performance data from Meta Ads Manager Track and monitor key performance metrics including ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend Identify optimization opportunities based on campaign performance Prepare daily, weekly, and monthly performance reports with actionable insights Highlight performance trends and recommend next steps Budget Management &

• Scaling Manage daily, weekly, and monthly advertising budgets efficiently Allocate budgets based on campaign performance Scale winning campaigns while maintaining efficiency and profitability Monitor budget pacing and ensure effective spend utilization Tracking &

• Attribution Ensure proper Pixel implementation and event tracking Verify Conversion API (CAPI) setup and event mapping Validate campaign tracking, UTMs, and attribution settings Troubleshoot tracking issues and coordinate with the technical team when required Account Management Monitor overall account health and campaign delivery Troubleshoot campaign issues and delivery bottlenecks Maintain a clean and organized Meta Ads account structure Stay updated with Meta platform updates, policies, and best practices Skills: api,google ad,campaigns,optimization,management,advertising,budget management,analytics

📌 Senior Meta Ad analyst/Performance Marketing (Hyderabad)
🏢 CG-VAK Software u0026 Exports
📍 Hyderabad