Key Responsibilities :-

- Conduct continuous market, consumer, retailer, and competitor analysis.
- Identify product gaps and new business opportunities across export markets.
- Translate market insights into commercially viable product concepts.
- Lead seasonal and buyer-specific product collection development.
- Coordinate with design, sourcing, production, and quality teams.
- Develop structured sampling plans based on commercial potential.
- Track sample performance and incorporate buyer feedback.
- Support sales and NBD teams with product recommendations and presentations.
- Lead cross-functional execution and mentor junior merchandisers.
- Drive process improvements that reduce waste and improve speed-to-market.

Requirements

Qualifications:-

- Bachelor's degree in Fashion, Textile, Product Design, Business, or related field.
- 8–15 years of merchandising and product development experience in export businesses.
- Strong understanding of international retail markets.
- Excellent analytical, commercial, communication, and leadership skills.





Core Competencies:-

Market Intelligence, Consumer Insight Analysis, Product Development, Commercial Acumen,

Leadership, Cross-functional Collaboration, Negotiation, Analytical Decision-making, Ownership,

Innovation

Key Result Areas (KRAs)

- KRA Weight Key Performance Indicators

Market Intelligence & Consumer Research 20% Trend reports, competitor bench marking, chance identification

Product Development & Innovation 25% Commercial collections developed, buyer acceptance, innovation

Scientific Sampling 25% Sample-to-order conversion, reduction in non-performing samples

Business Development Support 15% Support for new buyers, presentations, enquiries/orders

Cross-functional Execution 10% On-time sample delivery, stakeholder coordination

Leadership & Process Improvement 5% Team development, process improvements​

Benefits

​As per industry

📌 SENIOR MERCHANDISER MALE - New Business Development (Kolkata)
🏢 YOGINI TRADEX
📍 Kolkata