Roles &

Responsibilities Key Responsibilities Keyword Research &

• Search Term Optimization Conduct extensive keyword research using Google Keyword Planner, Google Trends, Search Terms Reports, SEMrush, Ahrefs, and other keyword research tools Build comprehensive keyword lists covering high-intent, branded, non-branded, competitor, generic, and long-tail keywords Continuously discover new keyword opportunities based on customer search behavior and search trends Optimize keyword match types (Broad, Phrase, Exact) to improve campaign efficiency Regularly review Search Terms Reports to identify profitable keywords and eliminate irrelevant traffic Build and maintain negative keyword lists to reduce wasted spend Monitor keyword Quality Scores and recommend improvements Maintain a structured keyword master sheet for every product and category Stay updated with seasonal search trends and emerging keyword opportunities Campaign Setup &

• Execution Execute, set up, launch, and manage Google Ads campaigns Create and manage Search, Shopping, Performance Max, Display, Demand Gen, Remarketing, and YouTube campaigns Configure campaign objectives, budgets, bidding strategies, audience signals, locations, devices, schedules, and ad extensions Create Responsive Search Ads, Shopping campaigns, and Performance Max asset groups Ensure campaigns follow internal naming conventions and account structure Perform campaign QA before launch to ensure error-free execution Campaign Optimization Monitor campaign performance daily and take timely optimization actions Optimize bids, budgets, keywords, audiences, placements, devices,



and schedules Pause underperforming campaigns and scale winning campaigns Improve Quality Score through better keyword selection, ad relevance, and landing page experience Execute A/B tests across ad copy, landing pages, bidding strategies, keywords, and campaign structures Continuously improve ROAS, CPA, CTR, Conversion Rate, and overall account efficiency Google Merchant Center &

• Feed Optimization Manage and maintain Google Merchant Center and Merchant Center Next Monitor Merchant Center Diagnostics and resolve product disapprovals, feed errors, and account issues Optimize product feeds to improve Shopping campaign performance Maintain product attributes including Titles, Descriptions, GTINs, MPNs, Brand, Product Type, Custom Labels, and Google Product Categories Optimize feeds to improve product visibility, CTR, and ROAS Work with supplemental feeds, feed rules, and automated feed improvements Coordinate with the catalog and development teams to ensure feed accuracy and freshness Ensure maximum product approval and Shopping eligibility Stay updated with Google Shopping policies and Merchant Center updates Analytics &





• Reporting Pull and analyze campaign performance data from Google Ads and Google Analytics (GA4) Track key metrics including ROAS, CPA, CPC, CTR, CVR, Impression Share, Quality Score, Search Lost IS, Conversions, Revenue, and Spend Analyze Search Terms Reports to identify winning keywords and eliminate wasted spend Identify optimization opportunities based on campaign performance Prepare daily, weekly, and monthly performance reports with actionable insights Highlight performance trends and recommend next steps Budget Management &

• Scaling Manage daily, weekly, and monthly advertising budgets efficiently Allocate budgets based on campaign performance Scale winning campaigns while maintaining target CPA and ROAS Monitor budget pacing and ensure productive utilization of advertising spend Tracking &

• Conversion Setup Ensure accurate conversion tracking using Google Tag Manager and Google Ads Conversion Tracking Verify GA4 integration and conversion events Validate Enhanced Conversions, remarketing tags, and audience signals Troubleshoot tracking issues and coordinate with the technical team when required Account Management Monitor overall account health and campaign delivery Monitor Google Merchant Center Diagnostics daily Troubleshoot campaign issues, product disapprovals, policy violations, and account suspensions Maintain a clean and organized Google Ads account structure Stay updated with Google Ads features, Merchant Center updates, AI bidding strategies, and industry best practices Skills: google ads,keywords,campaigns,optimization,google merchant center,ctr,google

📌 Senior Google Ad analyst/Performance Marketing (Hyderabad)
🏢 CG-VAK Software u0026 Exports
📍 Hyderabad