Senior Digital Marketing Specialist

We are looking for an experienced and results-driven Senior Digital Marketing Specialist with 4+ years of hands-on experience in managing and optimising paid digital marketing campaigns.

The ideal candidate should have strong practical knowledge of Meta Ads (Facebook & Instagram), Google Ads, lead generation, conversion tracking and campaign optimisation. You should be confident in independently managing multiple client campaigns, analysing performance and improving results based on data.

Key Responsibilities:

- Plan, create and manage Meta Ads campaigns across Facebook and Instagram.
- Manage Google Ads campaigns including Search, Display, Performance Max and Remarketing.
- Develop effective lead generation and conversion-focused advertising strategies.
- Manage campaigns for both service-based and eCommerce businesses.
- Set up and manage Facebook Pixel, Meta Conversions API and conversion events.
- Set up and troubleshoot Google Ads conversion tracking.
- Work with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Create Custom Audiences, Lookalike Audiences and retargeting campaigns.
- Conduct audience, competitor and market research.
- Perform A/B testing across creatives, ad copy, audiences and landing pages.
- Monitor and optimise CPC, CTR, CPM, CPL, CPA, conversion rates and ROAS.
- Manage and optimise daily and monthly advertising budgets.
- Identify underperforming campaigns and implement strategies to improve results.
- Work with the design/content team to develop high-performing ad creatives and copy.
- Analyse landing pages and recommend improvements to increase conversions.




- Prepare explicit weekly/monthly campaign performance reports.
- Manage multiple client advertising accounts and campaigns simultaneously.

Required Skills & Experience:

- Minimum 4 years of hands-on digital marketing experience.
- Strong expertise in Meta Ads Manager and Meta Business Suite.
- Strong practical experience with Google Ads.
- Proven experience generating leads through Facebook and Instagram advertising.
- Strong understanding of campaign funnels and retargeting strategies.
- Experience with Meta Pixel and Conversions API (CAPI).
- Good knowledge of GA4 and Google Tag Manager.
- Strong understanding of conversion tracking and attribution.
- Ability to analyse campaign data and make data-driven optimisation decisions.
- Experience managing advertising budgets and scaling successful campaigns.
- Understanding of landing page optimisation and conversion rate optimisation.
- Good communication, reporting and problem-solving skills.
- Ability to independently manage multiple campaigns and meet deadlines.

Preferred Skills:

- Experience running campaigns for international clients.
- Experience with WordPress, WooCommerce and Shopify-based businesses.
- Basic understanding of SEO and Google Search Console.
- Experience with eCommerce catalogue and dynamic product advertising.
- Understanding of creative strategy and ad copywriting.

Experience: 4+ Years Job Type: Full-time

Important: Applicants should be able to demonstrate previous campaign results. Please share relevant case studies, campaign performance examples or details of advertising accounts/budgets you have managed.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Specialist (Lado Sarai)
🏢 Nika Consulting
📍 Lado Sarai