This role is for one of the Weekday's clients

Min Experience: 7+ years
Location: Bangalore
JobType: full-time
We are looking for an experienced Head of Marketing to lead and scale a high-impact marketing function for a rapidly growing, membership-led retail business. This is a strategic leadership role focused on driving customer acquisition, retention, loyalty, and brand growth across both offline and digital channels.
The ideal candidate combines deep expertise in growth marketing, robust offline retail marketing experience, and a data-driven approach to digital and CRM marketing. You will work closely with senior leadership to build scalable marketing strategies that drive business growth while creating a trusted and recognizable consumer brand.
Key Responsibilities
Own the end-to-end marketing strategy across growth, offline marketing, digital channels, CRM, loyalty programs, and brand initiatives.
Drive customer acquisition, engagement, retention, and repeat purchases across physical retail locations and digital platforms.
Develop and scale membership and loyalty programs,



including customer value propositions, promotional campaigns, and retention strategies.
Lead offline and shopper marketing initiatives tailored to regional and mass-market consumer segments.
Manage digital performance marketing, CRM campaigns, customer lifecycle marketing, and marketing automation initiatives.
Develop creative, high-impact marketing campaigns that increase brand awareness, customer engagement, and business growth.
Create compelling messaging and communication strategies that resonate with mass-market consumers.
Collaborate closely with Product, Analytics, Operations, Category Management, and Leadership teams to execute integrated growth initiatives.
Build, mentor, and lead a high-performing marketing organization across digital, CRM, offline marketing, and brand functions.
Monitor campaign performance, customer behavior, and marketing KPIs to continuously optimize marketing

📌 Marketing Head (Bengaluru)
🏢 Weekday AI
📍 Bengaluru