09 Aug
|
HASBRO Clothing
|
Chennai
09 Aug
HASBRO Clothing
Chennai
Job Title: Fashion Marketing and Communications Manager
Location: Chennai
Department: Marketing and Communications
Reports to: Marketing / Communications Head
About the Role:
We are looking for a passionate and dynamic Fashion Marketing and Communications Manager to join our team. This role will be responsible for shaping and executing BASICS brand's marketing strategy, fostering relationships with media outlets, influencers, and customers, and driving both the internal and external communications for the brand. You will play a key role in promoting our brand's image, increasing brand awareness, and contributing to overall sales growth.
Key Responsibilities:
1.Marketing Strategy & Planning:
Develop and execute seasonal marketing campaigns that align with the brand's vision and business goals.
Collaborate with product development and design teams to align marketing strategies with upcoming product launches and collections.
Manage digital marketing strategies (social media, email campaigns, paid media, etc.), ensuring effective promotion of brand and products.
Analyze market trends and competitor activities to inform marketing strategies.
2. Content Creation & Management:
Create engaging, brand-aligned content for digital channels, including social media platforms, the brand website, email newsletters, and more.
Oversee the creation of promotional materials, including lookbooks, press kits, and campaign visuals.
Collaborate with photographers, videographers, and designers to develop visually compelling content that represents the brand.
3.Public Relations & Media Relations:
Build and maintain robust relationships with fashion media, influencers, and bloggers.
Coordinate media outreach and press coverage to generate brand visibility in key outlets.
Organize and manage press events, influencer collaborations, and media interviews.
Monitor media coverage and analyze the effectiveness of PR campaigns.
4.Event Planning & Execution:
Plan and execute fashion shows, pop-up
📌 Marketing Manager (Chennai)
🏢 HASBRO Clothing
📍 Chennai