Job Title: Content Writer / UX Writer
About the Role

We are looking for a creative and detail-oriented Content Writer / UX Writer to craft transparent, engaging, and user-centric content across our digital platforms. In this role, you will collaborate with Product, Design, Marketing, and SEO teams to create content that enhances the user experience, drives engagement, and improves conversion rates. The ideal candidate is passionate about simplifying complex concepts into intuitive, customer-friendly communication while ensuring content is optimized for search engines and aligned with our brand voice.

Key Responsibilities

Write clear, concise, and compelling content for:
Website pages (landing pages, product pages, feature pages)
User journeys (CTAs, tooltips, nudges, error messages, empty states, onboarding flows)
CRM channels including Email, WhatsApp, SMS, Push Notifications, and In-App Messaging
Blogs, FAQs, Help Center articles, and knowledge base content
Collaborate closely with Product, Design, Marketing, and Business teams to create seamless user experiences.




Simplify complex concepts, especially financial and insurance-related topics, into easy-to-understand, user-friendly content.
Develop content tailored to different user personas and stages of the customer journey.
Create multiple content variations to support A/B testing and conversion optimization.
Maintain consistency in tone, voice, and brand messaging across all customer touchpoints.
Proofread and edit content to ensure grammatical accuracy, clarity, and readability.
Conduct keyword research and create SEO-friendly content that improves organic search rankings.
Optimize website content using on-page SEO best practices, including keyword placement, meta titles, meta descriptions, headers, internal linking, and content structure.
Work closely with the SEO team to identify content opportunities based on search trends and user intent.
Monitor content performance and recommend improvements based on analytics

📌 Content Writer (Gurugram)
🏢 Policybazaar.com
📍 Gurugram