Role Overview

We're looking for an experienced Organic Growth Lead to drive user acquisition through SEO, ASO, and emerging AI search channels. You will own the complete organic growth roadmap—from technical SEO and content strategy to app store optimization and Answer Engine Optimization (AEO).

The ideal candidate has a strong analytical mindset, is comfortable working with engineering and product teams, and has a proven track record of growing high-intent organic traffic and conversions.

What You'll Own

SEO & Organic Growth

Define and execute the overall SEO strategy to drive qualified organic traffic and user acquisition
Build scalable content and landing page strategies targeting high-intent trading and crypto keywords
Improve rankings across competitive search terms through on-page, off-page, and technical SEO initiatives
Monitor and improve crawlability, indexation, Core Web Vitals, and overall website health
Identify new growth opportunities using keyword research, competitor analysis, and search trend data
Own SEO reporting, forecasting, and performance measurement




Conduct regular technical SEO audits and partner with engineering to resolve issues
Manage Google Search Console, indexing, XML sitemaps, robots.txt, schema markup, redirects, canonicalization, and site architecture
Implement structured data and best practices to maximize SERP visibility
Incorporate best practices to improve organic visibility, rankings, discoverability, and conversion performance
Growth mindset - experiment with new ideas continuously to grow disproportionately and to garner edge over competition and to open recent organic acquisition opportunities

App Store Optimization (ASO)

Own ASO strategy across the Apple App Store and Google Play Store
Optimize app listings including metadata, keywords, screenshots, videos, localization, and conversion rates
Track keyword rankings, installs, and competitor performance
Run experiments to improve app discoverability and install conversion

📌 Organic Growth Lead (India)
🏢 Delta Exchange
📍 India