Senior Creative Strategist | Leading Digital Media Agency

Agency on Retainer for ChatGPT India

Full Time, In-Office Role

Andheri East, Mumbai

Experience: 3-5 years

Immediate Joiners Preferred

Company: A Leading Digital Media Agency.

We're an integrated digital-first media and marketing company, specialising in organic media, meme marketing, influencer partnerships, and content-led brand solutions. Operating at the intersection of culture, creators, and communities, we help leading consumer and digital-native brands drive awareness, engagement, and cultural relevance across social platforms. Through a vertically integrated ecosystem of proprietary meme networks, creator collectives, and owned media brands, we deliver scalable, content-first distribution models that combine strategy, storytelling, and organic reach to engineer attention at scale.

This role is specifically for our client on retainer - ChatGPT India.

Role Overview

You'll own campaigns independently end-to-end, leading strategic development, client conversations, and internal alignment. You will drive strategic excellence across pitches and live mandates while mentoring junior strategists.

Why This Role Matters

Senior Creative Strategists here ensure that big ideas are also smart ideas. You lead the strategic development for key campaigns, from cracking the core insight and narrative to mapping channels, formats, and measurement. You are the strategic constant across briefing, pitch, production, and post-campaign review. You partner closely with Account Managers and Creative leadership, and support Associate and Creative Strategists by reviewing their work and guiding their thinking.

Without Senior Creative

Strategists, execution stays strong but framing stays weak, and teams lack a explicit strategic owner for complex, high-stakes work.





Key Responsibilities

Strategic & Creative Development

● Develop comprehensive, end-to-end creative strategies for briefs.

● Lead strategic planning with all internal stakeholders across Campaign, Content, Design, Media, and Influencer teams.

● Guide creative direction within pitches, ensuring ideas remain anchored to clear strategic routes.

● Ensure full alignment with client goals and business outcomes.

● Drive strategic innovation by proposing new frameworks, formats, and routes.

Campaign Management & Execution

● Lead campaign execution from strategy to live phase, ensuring that what was pitched is what gets delivered.

● Guide internal teams during campaign execution to maintain creative and strategic integrity.

● Monitor campaign performance and connect data back to strategic decisions.

● Drive optimizations during mid-campaign reviews and ensure learning is documented for future work.

Research, Quality & Innovation

● Conduct deeper market, cultural, and audience research for key mandates.

● Analyze trends and insights to identify big territories and opportunity spaces.

● Generate strategic recommendations that shape platform mix, content approach, and narrative.

● Review deliverables for strategic consistency and quality.

Client & Business Communication

● Present strategic recommendations confidently to clients at multiple levels.





● Handle strategic conversations when there are gridlocks or misalignments during campaigns.

● Contribute to strong, persuasive decks and strategic storytelling in pitches and reviews.

● Support Account and leadership teams with strategic POVs for new opportunities.

What We're Looking For ● Strong understanding of consumer behavior and audience segmentation. ● Advanced strategic planning skills for social-first, multi-platform campaigns. ● Multi-channel expertise across organic mediums, including social, creator, and community ecosystems. ● Advanced copy and narrative-building abilities, plus an understanding of editing and content structures. ● Comfort working with performance data to inform strategic decisions.

Bonus Points If You Have

● Experience leading large or complex campaigns independently.

● Exposure to brand architecture, positioning, and long-term platform thinking.

● Familiarity with social listening, research, and analytics tools.

● Experience mentoring or guiding junior strategists.

Soft Skills

● Critical thinking and structured problem-solving.

● Strong presentation abilities and narrative storytelling.

● Collaborative mindset with the ability to work across disciplines.

● Calm under pressure and confident in managing pushback.

Experience & Background

● 3-5 years of experience in creative strategy, brand strategy, or digital marketing.

● Proven strategy track record with a portfolio of successful campaigns.

● Experience in social-first or content-led environments strongly preferred.

Note: This role may require stretching working hours and occasional weekend work to meet campaign and pitch timelines, given the fast-paced nature of the social media and content industry.

📌 Senior Creative Strategist | Agency on Retainer for ChatGPT India (Mumbai)
🏢 Katapult
📍 Mumbai