Senior Content Strategist (Remote)

Location: Remote (Preferred: Bengaluru, Mumbai, Delhi NCR, Hyderabad, Pune, Chennai)

Experience: 4–8 Years

Employment Type: Free

Department: Creative & Strategy

Reports To: Creative Director / Founder

ResponsibilitiesContent Strategy

- Develop monthly content strategies for multiple clients.
- Define content pillars based on business goals.
- Build content calendars.
- Research audience psychology.
- Identify content opportunities.

Competitor Research

Research competitors and identify

- What is working?
- Why is it working?
- How can we do it better?

Campaign Planning

Plan campaigns for

- Product Launches
- Brand Awareness
- Lead Generation
- Recruitment
- Events
- Seasonal Marketing

Creative Direction

Prepare creative briefs for

- Graphic Designers
- Video Editors
- Motion Designers
- Copywriters

Script Writing

Create

- Instagram Reel Scripts
- Founder Videos
- LinkedIn Content
- YouTube Shorts
- Carousel Concepts

Content Performance

Analyze

- Reach
- Engagement
- Saves
- Shares
- Watch Time
- Retention
- Profile Visits
- Leads Generated





Recommend improvements based on performance.

AI Utilization

Use AI tools effectively

- ChatGPT
- Claude
- Gemini
- Perplexity
- Midjourney (optional)

to improve productivity and creative quality.

Required Skills

Must Have

- Content Strategy
- Consumer Psychology
- Storytelling
- Brand Positioning
- Copywriting
- Script Writing
- Marketing Funnels
- Competitor Analysis
- Instagram Algorithm
- LinkedIn Content Strategy
- AI Prompting
- Communication Skills

Preferred

Knowledge of

- Meta Ads
- LinkedIn Ads
- SEO
- Personal Branding
- B2B Marketing

KPIs
- Content Approval Rate
- Engagement Rate Improvement
- Reach Growth
- Organic Followers Growth
- Lead Generation Support
- Client Satisfaction
- Delivery Timeliness
- Innovation Score
- Campaign Performance

What We Are Looking For Someone who thinks like a strategist.

Not someone who copies trends.

Not someone who copies competitors.

Not someone who simply posts content.

📌 Senior Content Strategist Freelance Remote (India)
🏢 Synzent Technologies
📍 India