Company Description Sonar Conectar Media and Entertainment has been transforming malls and retail environments across India since 2014 by designing experiential events, immersive décor, and engagement-led activations that drive measurable business outcomes. With over 5,000 projects delivered for more than 150 brands in 26 cities, the company consistently boosts footfalls, dwell time, brand recall, and ROI.

Flagship projects include immersive experiences for Nexus Group of Malls, the world’s largest gramophone installation for Forum South Bengaluru recognized by the International Book of Records, and the 32-ft Magical Blue Santa at Nexus Koramangala, featured in The Times of India and widely shared on social media. Backed by a 48-member specialist team and honored with EDCA and Times Awards, Sonar Conectar is known for reliable execution, innovative concepts that work within budget constraints, and end-to-end delivery. The company partners with mall and retail stakeholders to solve challenges such as low footfalls, tight timelines, and the need for fresh, high-impact experiential ideas.

Role Description The Senior Business Development Executive role is a full-time, on-site position based in Bengaluru South. This role is responsible for identifying and pursuing new business opportunities with malls, retail brands, and strategic partners, including prospecting, pitching solutions, and managing the sales pipeline from lead generation to closure.

The Senior Business Development

Executive will conduct market research, prepare proposals and presentations,



collaborate with creative and operations teams to shape solutions, and ensure client expectations are aligned with deliverables. Day-to-day responsibilities include meeting clients and prospects, maintaining relationships with existing accounts, negotiating commercial terms, tracking performance against targets, and providing regular reporting to leadership. The role also involves representing Sonar Conectar at industry events, gathering feedback from clients to refine offerings, and contributing to long-term growth strategies.

Qualifications

- Strong business development and sales skills, including lead generation, pipeline management, and deal negotiation in B2B or retail/mall-focused environments.
- Experience in client relationship management, account growth, and stakeholder engagement, with the ability to build trust and maintain long-term partnerships.
- Background in experiential marketing, events, media, or related industries, with a solid understanding of brand activations, décor installations, and ROI-driven campaigns.
- Excellent communication, presentation, and proposal-writing skills, with the ability to clearly articulate value propositions and tailor solutions to client needs.
- Solid analytical and planning abilities, including market research, opportunity assessment, and data-driven decision-making.
- Proficiency with CRM tools and basic office productivity software (e.g., spreadsheets, presentations, and documentation tools).
- Demonstrated ability to work on-site in fast-paced environments, manage

📌 Senior Business Development Executive (Bengaluru)
🏢 Sonar Conectar Media and Entertainment
📍 Bengaluru