Job Summary We are seeking a agile and experienced Brand Marketing Manager to drive brand positioning, market expansion, and customer engagement for our sanitaryware product portfolio. The ideal candidate should have a strong background in brand management, digital marketing, and strategic planning, preferably within the sanitaryware, building materials, or home improvement industry. Key Responsibilities

Develop and execute comprehensive brand marketing strategies to increase brand awareness and market share

Conduct market research and competitor analysis to identify industry trends, customer preferences, and growth opportunities

Define product positioning, pricing inputs, and promotional strategies to improve brand performance

Lead digital marketing initiatives including social media, content marketing, SEO/SEM, and overall online brand presence.

Plan and manage integrated marketing campaigns across online and offline channels

Collaborate closely with sales and distribution teams to align brand initiatives with revenue objectives

Manage advertising, PR, exhibitions, dealer branding, and media planning activities

Drive new product launches with strong go-to-market planning and impactful branding execution

Coordinate with design and creative teams for marketing collaterals, packaging, and visual identity

Manage external agencies, vendors,



and marketing partners

Track brand KPIs, campaign ROI, and performance metrics; recommend optimization strategies

Manage and monitor marketing budgets effectively. Key Requirements

Bachelor’s or Master’s degree in Marketing, Business Administration, or related field

5+ years of experience in brand marketing (sanitaryware / tiles / building materials preferred

Proven experience in brand strategy, campaign management, and digital marketin

Strong understanding of consumer behavior and competitive landscape

Experience handling multi-channel marketing campaigns and budget

Excellent communication, analytical, and project management skills

Ability to work cross-functionally and lead initiatives independently

Proficiency in marketing tools, analytics platforms, and CRM system.

Preferred

Skills

Experience in D2C Brand Marketing within sanitaryware / building materials segments

Exposure to dealer marketing, retail branding, and channel promotions

Knowledge of e-commerce and influencer collaborations

Strong creative and strategic thinking ability Why Join RUHE?

Rapid-growing brand with learning and growth opportunities

Exposure to complete HR lifecycle

Young, collaborative, and supportive work culture.

📌 Senior Brand Manager (Delhi)
🏢 Ruhe
📍 Delhi