Job Summary

We are seeking a dynamic and experienced Brand Marketing Manager to drive brand positioning, market expansion, and customer engagement for our sanitaryware product portfolio. The ideal candidate should have a solid background in brand management, digital marketing, and strategic planning, preferably within the sanitaryware, building materials, or home improvement industry.

Key Responsibilities

- Develop and execute comprehensive brand marketing strategies to increase brand awareness and market share

- Conduct market research and competitor analysis to identify industry trends, customer preferences, and growth opportunities

- Define product positioning, pricing inputs, and promotional strategies to improve brand performance

- Lead digital marketing initiatives including social media, content marketing, SEO/SEM, and overall online brand presence.

- Plan and manage integrated marketing campaigns across online and offline channels

- Collaborate closely with sales and distribution teams to align brand initiatives with revenue objectives

- Manage advertising, PR, exhibitions, dealer branding, and media planning activities

- Drive new product launches with strong go-to-market planning and impactful branding execution

- Coordinate with design and creative teams for marketing collaterals, packaging, and visual identity

- Manage external agencies, vendors,



and marketing partners

- Track brand KPIs, campaign ROI, and performance metrics; recommend optimization strategies

- Manage and monitor marketing budgets effectively.

Key Requirements

- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field

- 5+ years of experience in brand marketing (sanitaryware / tiles / building materials preferred

- Proven experience in brand strategy, campaign management, and digital marketin

- Strong understanding of consumer behavior and competitive landscape

- Experience handling multi-channel marketing campaigns and budget

- Excellent communication, analytical, and project management skills

- Ability to work cross-functionally and lead initiatives independently

- Proficiency in marketing tools, analytics platforms, and CRM system.

Preferred Skills

- Experience in D2C Brand Marketing within sanitaryware / building materials segments

- Exposure to dealer marketing, retail branding, and channel promotions

- Knowledge of e-commerce and influencer collaborations

- Strong creative and strategic thinking ability

Why Join RUHE?

- Fast-growing brand with learning and growth opportunities

- Exposure to complete HR lifecycle

- Young, collaborative, and supportive work culture.

📌 Senior Brand Manager (Delhi)
🏢 Ruhe
📍 Delhi