Job Title: SEO Lead – International Growth About upGrad: Founded in 2015, upGrad is Asia’s largest integrated Learning, Skilling, Workforce Development, and Placement company. Its offerings include online and hybrid degrees, study abroad programs, certifications, bootcamps, and doctorates for working professionals. Through its B2B arm, upGrad also provides enterprise training, recruitment, and staffing services. With 10M+ learners across 100+ countries, 300+ global university partners, 2500+ pathway connections, and 20,000+ recruitment partners, upGrad continues to empower careers worldwide. Learn more at www.upgrad.com.

About the Role We're looking for an SEO Lead to own and scale organic growth for upGrad's International business across multiple global markets. This role goes beyond traditional SEO—you'll lead the strategy across Technical SEO, International SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to maximize our visibility across Google Search, AI-powered search experiences, and leading LLM platforms.



You'll be responsible for building a scalable global search strategy for a multi-country website, partnering closely with Product, Engineering, Content, and Regional Marketing teams to drive qualified traffic, leads, and revenue.

What You'll Do Drive Global Organic Growth • Own the global SEO roadmap across all international markets. • Develop market-specific keyword, content, and localization strategies to grow organic traffic and conversions. • Identify new growth opportunities through search trends, competitive analysis, and AI search evolution. Lead Technical & International SEO • Own technical SEO for our multi-country website, including hreflang, canonicalization, crawl optimization, indexing, internal linking, XML sitemaps, and site architecture. • Resolve duplicate-content and keyword cannibalization across countryspecific pages. • Partner with Engineering on Core Web Vitals, JavaScript SEO, site migrations, and current

📌 Senior Manager (Mumbai)
🏢 upGrad International
📍 Mumbai