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Experience: 3+ yrs
Location: Bengaluru, India
Job Type: Full-time
We are looking for an experienced Marketing Operations Manager to own and optimize the systems, processes, and data that power modern marketing operations. This role is ideal for someone with strong experience in product-led SaaS (PLG) environments who can independently manage marketing technology, campaign operations, lifecycle automation, and reporting. You will play a critical role in ensuring marketing systems remain accurate, scalable, and performance-driven while enabling cross-functional teams to make informed, data-backed decisions.
Working closely with Revenue Operations, Data, Sales, and Go-to-Market teams, you will oversee marketing automation platforms, attribution models, lifecycle campaigns, reporting frameworks, and system integrations. The ideal candidate thrives in a fast-paced setting, has exceptional attention to detail,



and can operate with minimal supervision while continuously improving marketing efficiency and business outcomes.
Key Responsibilities
Own and manage the marketing automation platform, including workflows, lifecycle automation, audience segmentation, forms, email campaigns, lists, data hygiene, and platform documentation.
Build, maintain, and optimize attribution models, UTM governance, and campaign tracking across CRM, marketing automation, and analytics platforms.
Design, execute, and monitor lifecycle marketing campaigns, nurture journeys, onboarding programs, and segmented email initiatives aligned with business goals.
Produce accurate weekly and monthly performance reports, dashboards, and marketing insights while ensuring high standards of data quality and integrity.
Configure, execute, and document A/B testing initiatives across email campaigns, landing pages, and marketing programs to improve engagement and conversion rates.
Manage marketing technology integrations, monitor system health,

📌 Marketing Operations Manager (Bengaluru)
🏢 Weekday AI
📍 Bengaluru