CRM Marketing Manager
Location: Gurgaon
Work Model: Hybrid
Experience: 3–8 years
Employment Type: Full-time

About Thrillophilia

Thrillophilia is one of India’s leading experiential travel platforms, helping over 2 million travellers discover and book curated holidays and experiences across India and the world.
We are a digital-first, rapidly scaling business where customer journeys are shaped through data, technology, creativity, and continuous experimentation.

About the Role

We are looking for a CRM Manager who can design customer journeys that convert interest into bookings, first-time customers into repeat travellers, and inactive users into engaged customers.

This is not a traditional CRM operations role focused only on workflows and campaign execution.
You will own what we communicate, to whom, at what moment, through which channel, and how that communication influences customer behaviour.
The role combines lifecycle marketing, customer psychology, copywriting, segmentation, automation, and experimentation.

What You Will Own

Customer Journeys




Design and optimise lifecycle journeys across acquisition, onboarding, booking, retention, cross-sell, and win-back.
Build automated, behaviour-led journeys across Email, WhatsApp, Push Notifications, SMS, and In-App Messaging.
Segment users based on intent, engagement, booking behaviour, demographics, and lifecycle stage.
Identify customer drop-offs and create relevant interventions to improve engagement and conversion.
Messaging and Content
Own the messaging strategy across all CRM channels.
Write and refine concise, persuasive, conversion-focused micro-copy.
Create behavioural nudges that encourage bookings, repeat purchases, and deeper engagement.
Work with Design and Content teams to build visually solid and brand-consistent communication.
Adapt messaging for different customer segments and stages of the journey.
Testing and Optimisation
Run A/B tests across subject lines, copy, CTAs, send times, audience segm

📌 Lifecycle Marketing Manager (Gurugram)
🏢 Thrillophilia.com
📍 Gurugram