Own LinkedIn Ads end-to-end and drive measurable pipeline for B2B enterprise services. This is an execution-heavy role. You have to optimize, report, and coordinate with sales.

Key Responsibilities
● Plan, launch, and optimize LinkedIn Ads (Lead Gen, Website Visits, ABM-style campaigns).
● Own campaign performance metrics, including CTR, CPL, MQL quality, and SQL conversion.
● Build and test audiences using targeting tactics such as job titles, industries, accounts, and retargeting.
● Coordinate with design and content teams to build ad collaterals using direct inputs from SMEs and Vertical Heads.
● Coordinate daily with the Outbound/Cold Calling team to ensure lead follow-up and meeting setup.
● Update and maintain HubSpot:
○ Upload leads, tag sources, fix data hygiene issues
○ Track MQL → SQL movement
● Run continuous A/B testing on creatives, copy, and landing pages.




● Share weekly performance reports with clear insights (what worked, what didn’t, what to change). ● Work closely with content and design teams to brief ads that actually convert.

Must-Have Skills
● 3–5 years of B2B LinkedIn Ads experience (non-negotiable).
● Hands-on HubSpot experience (not just viewing dashboards).
● Strong understanding of enterprise lead quality, not vanity metrics.
● Comfortable working with sales/outbound teams.
● Data-driven, but practical, and should know when to kill bad campaigns rapid.

Good to Have
● Exposure to ABM campaigns
● Experience in analytics, AI, SaaS, or enterprise services
● Basic understanding of GA4 and landing page optimization

📌 Senior Digital Marketing Specialist (Hyderabad)
🏢 Straive
📍 Hyderabad