Location: Andheri East, MIDC, Mumbai
Department: Content / Creative
Employment Type: Full-Time

About the Role
We're looking for a Content Strategist to drive content planning and execution across our client portfolio spanning Corporate, BFSI/Fintech, and other Brands. You'll own the content strategy end-to-end, from ideation to publishing, while ensuring that SEO, SMO, AEO, and GEO best practices are built into everything we create.

Key Responsibility Areas
Meet with creative, marketing, and design teams to ideate and define content goals
Campaign creation, management and monitoring
Research content and consumer trends to ensure content remains relevant and appealing
Develop content strategies that effectively reach target audiences and marketing goals
Create content for various digital platforms, including blogs, websites, and social media
Proofread and edit content before publishing
Ensure SEO and SMO strategies are effectively implemented across all content
Create and manage monthly content calendars, ensuring consistency across all platforms
Coordinate with marketing,



design, and writing teams to ensure timely delivery of assignments
Track consumer and content analytics; generate client reports and presentations
Stay current with content trends, consumer preferences, and technology advancements, including AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation)
Maintain organised content drives and storage systems for all clients
Ensure all content delivered is error-free, non-plagiarised, and free of AI-generated markers, strictly adhering to client briefs
Requirements
Bachelor's degree in Mass Communication, English, Marketing, Journalism, or a related field
2–3 years of experience in content strategy/writing (agency experience preferred)
Robust command of written English with excellent proofreading and editing skills
Working knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, or similar)
Understanding of AEO and GEO principles o

📌 Content Strategist (Mumbai)
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