Key Responsibilities

Organic Growth Strategy & Leadership
 Lead the organization& SEO function as a Centre of Excellence, driving strategy
across SEO, GEO, and AEO.
 Define and execute long-term organic growth strategies aligned with business
objectives, revenue targets, market expansion, and brand visibility.
 Build a scalable, future-ready organic search practice that adapts to AI-driven search
experiences, zero-click searches, and evolving search technologies.
 Establish frameworks and best practices to drive sustainable organic growth across
all business verticals.
Business Growth & Commercial Ownership
 Own organic growth performance against key business metrics including traffic,
leads, customer acquisition, conversions, and revenue.
 Identify high-impact growth opportunities across markets, categories, and digital
platforms.
 Translate business priorities into scalable organic growth initiatives with measurable
ROI.
 Continuously optimize strategies to maximize commercial outcomes.
Team Leadership & Capability Development
 Lead, mentor,



and develop a high-performing SEO team comprising Managers,
Associate Managers, and Executives.
 Build team capabilities across technical SEO, content strategy, AI search optimization,
analytics, and automation.
 Define team structure, hiring plans, performance frameworks, career development
plans, and succession strategies.

 Foster a culture of innovation, collaboration, accountability, and continuous learning.
Integrated Search Strategy (SEO | GEO | AEO)
Develop and execute unified search strategies across:
 Traditional Search Engine Optimization (SEO)
 Generative Engine Optimization (GEO)
 Answer Engine Optimization (AEO)
 Voice Search and Conversational Search
Drive brand visibility across:
 Search Engine Results Pages (SERPs)
 AI-generated search experiences
 Featured snippets
 Knowledge panels
 Voice assistants
 Conversational AI platforms
Cross-functional Leadership
 Partner with Product, Engine

📌 Associate Director- SEO (Mumbai)
🏢 The Starter Labs
📍 Mumbai