Location: Onsite, Kochi (Kerala) // Hybrid Flexibility
Experience: 2–5 years in B2B SaaS / Product-led Growth / D2C/E-commerce/Shopify
About Us
Helixo is a bootstrapped, profitable SaaS company on a mission to build the Apple ecosystem of Shopify apps -- AI-first products so seamless and loved, they become the operating system for e-commerce.
Our flagship app UFE.ai (Upsell Funnel Engine) powers 40,000+ merchants worldwide, including brands like Decathlon, Nykaa, and Bellavita, helping them generate over $120M in extra revenue.
Now, we’re on a mission: MUGA - Make UFE Great Again. We’re on a mission of expanding our ecosystem, and aiming for a $1Billion merchant impact in 3 years.
We need a Product Marketer who can fuel this rocketship.
What You’ll Do (Key Responsibilities)
Growth Experiments: Design, launch, and analyze growth loops across acquisition, activation, and retention.
Product-Led Growth: Turn product usage into marketing → in-app nudges, onboarding flows, case studies, referral loops.
Content & Storytelling (Articles/Podcast):
Craft high-converting landing pages, product updates, LinkedIn campaigns, and customer stories.
Demand Generation: Run growth campaigns (organic + paid) that bring high-intent Shopify merchants into our funnel.
Community & Brand: Engage in Shopify/D2C ecosystems (Slack groups, LinkedIn, communities) to build Helixo’s presence.
Metrics & Analytics: Own dashboards for installs, conversions, churn, and revenue impact — always be measuring.
Cross-Functional: Work with Product, Support, and Design to align growth strategies with product roadmap.
Must-Have Skills
2–5 years in SaaS product marketing (preferably B2B or Shopify ecosystem).
Solid understanding of growth funnels, lifecycle marketing, and A/B testing.
Experience with content + distribution (LinkedIn, SEO, newsletters, case studies).
Solid grip on analytics tools (Posthog, GA4, Mixpanel, Hotjar, or similar).
Ability to translate product features into customer value stori
📌 Product Marketer (Kochi)
🏢 Helixo
📍 Kochi