Key Responsibilities
1. Strategic Leadership
• Develop and execute a comprehensive marketing strategy aligned with business goals, sales targets, and project timelines.
• Collaborate closely with the leadership team to define market positioning, pricing strategy, and go-to-market plans for current launches.
• Lead and mentor a multidisciplinary marketing team (digital, brand, performance, CRM, design, content, etc.).
2. Brand & Communications
• Strengthen the UK Realty brand identity across all touchpoints — online, offline, and experiential.
• Ensure consistent brand voice across ATL/BTL campaigns, digital channels, and customer communication.
• Drive high-impact storytelling around the company’s vision, projects, and customer success stories.
3. Digital & Performance Marketing
• Lead end-to-end digital marketing: SEO, SEM, social media, programmatic, influencer campaigns, and performance marketing.
• Use analytics and tools to measure ROI, optimize campaigns, and improve lead quality.
• Collaborate with the sales team to improve lead-to-site-visit-to-booking conversion ratios.




4. Marketing Automation
• Implement driven tools for customer segmentation, predictive lead scoring, chatbot engagement, and content personalization.
• Use generative to accelerate campaign design, ad copy creation, and social content ideation.
• Leverage data analytics and machine learning to derive actionable insights from marketing data.
• Stay updated on emerging technologies relevant to marketing and real estate.
5. Market Research & Consumer Insights
• Conduct competitor benchmarking and consumer behavior analysis to inform marketing strategies.
• Use and data visualization tools to extract trends and predict market shifts.
• Build dashboards for real-time performance tracking and leadership reporting.
6. Partnerships & Ecosystem Development
• Manage relationships with media houses, digital agencies, PR firms, and tech partners.
• Drive strategic partnerships with PropTech, fintech, and st

📌 Assistant General Manager Marketing (Mumbai)
🏢 UK Realty
📍 Mumbai