Accountability

Supporting Actions

Market Intelligence

Stay updated with market trends and competitor activities
Gather market feedback and consumer insights and provide inputs on a regular basis. Provide feedback on weak area of sales, competitor price information and promotional activities
Maintain awareness of recent tender release through various mediums and promptly inform Zonal KA&Project; Executive

Media and Advertisement Execution

Effectively co-ordinate with agency for frontline implementation of zonal marketing plan in respective areas, in consultation with zonal branding executives.
Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility

Driving Institutional Sale

Achieve sales growth through identification of projects sites and pitching BW products at these sites
Create awareness of BW products through sampling activities at project sites and site training programs, with the support from CASC.
Participate in events along with CASC and convert the activity into business.




Execute sales visits to projects as per the defined plan and daily update to State Head pertaining to sales activities
Assist Zonal KA&Project; executive in tender submission process
Manage Lead end to end and ensure conversion of leads.

Customer Experience & Relationship Management

Respond to customer complaints in a timely manner. Liaise with CASC team to address technical queries and glitches in product application
Coordinate the CASC team to ensure a thorough understanding of customer needs and planning regular follow-ups to ensure high levels of customer satisfaction
Action and close issues identified through client centricity initiatives
Ensure timely refund / replacements of damaged goods.

Commercial Management and Process Efficiency

Co-ordinate with Commercials team to raise sales invoice
Follow up with the customers for timely payment as per credit terms
Ensure adherence to sales process & system requirements

📌 Area Head-Institutional Sales (India)
🏢 UltraTech Cement
📍 India