Responsibilities
Plan and execute Below-the-Line (BTL) marketing campaigns across retail stores, malls, events, exhibitions, and brand activations.
Coordinate in-store promotions, seasonal campaigns, product launches, and customer engagement activities.
Liaise with vendors, event agencies, printers, and production partners to ensure timely execution of marketing activities.
Manage the production and deployment of POSM (Point of Sale Materials), VM collaterals, branding elements, and promotional assets.
Work closely with retail, visual merchandising, and operations teams to ensure seamless campaign implementation across stores.
Coordinate mall marketing initiatives, local partnerships, society activations, and customer acquisition programs.
Track campaign performance, footfall, customer participation, and ROI, and prepare post-campaign reports with actionable insights.
Plan and execute end-to-end marketing activities for New Store Openings (NSO), including pre-launch buzz, launch events, local marketing, media coordination,



and post-launch promotional campaigns to drive footfall and brand visibility.
Manage BTL marketing budgets, purchase orders, vendor invoices, and campaign documentation.
Ensure brand consistency across all offline marketing touchpoints.
Conduct market visits to monitor campaign execution, competitor activities, and emerging retail trends.
Support CRM and customer engagement initiatives through offline activations and events.

Qualifications & Key Skills Require

d
Bachelor's degree in Marketing, Business Administration, Communications, or a related fiel
d.5-7 years of experience in BTL marketing, retail marketing, brand activations, or event managemen
t.Experience in fashion, apparel, retail, beauty, or lifestyle brands will be preferre
d.Strong project management and execution capabilitie
s.Excellent vendor management and negotiation skill
s.Valuable understanding of retail marketing, customer engagement, and experiential marketin
g.Strong communicat

📌 Marketing (Noida)
🏢 KAZO Brands
📍 Noida