Key Responsibilities

To develop and implement Trade Marketing strategies for South region to achieve defined sales objectives.
Planning & Optimum utilization of BTL budget
Increase effectiveness of BTL activations by ensuring 100% strategy execution
Forecasting at channel & SKU level 3 to 6 months in advance
To design, execute & measure the performance of brand wise, channel wise trade and visibility programs
Act as the hub for competitor activities across all brands. Track competitor promotion strategies and pre-empt the same whenever possible
Pre and post promotion analysis. Study the impact on external offtake & household penetration data
Planning of visibility drives, rural sales activations, samplings, loyalty programs, & distribution drives
Designing and implementation of appropriate POSM materials fit for the channel & the brand

Other requirements:




3-5 years of experience in FMCG GT Sales with preferably 2 years of experience in Trade Marketing.
MBA or equivalent from an institute of repute
Excellent analytical and quantitative ability
Self-driven. Good communication and interpersonal skills
In depth knowledge of FMCG

Equal Opportunity Employer

As a multi-category organization which caters to a wide range of customers across geographies; we believe a diverse workforce is an essential asset to cater to the business workplace we operate in.
As an equal opportunity employer, We at Dabur don't support and accept any kind of discrimination on the ground of colour, race, age, gender, religion, nationality, marital status, sexual orientation, etc. We promote and practice equal opportunities for every member of the Dabur family.

📌 Trade Marketing Manager (Hyderabad)
🏢 Dabur India
📍 Hyderabad