Role Purpose
The Digital Marketing Manager will own digital marketing activity across both
B2B pipeline and B2C enrolment functions, reporting directly to the Director.
60% of capacity drives B2B demand generation — content and copy across a
10-channel outreach engine targeting senior business decision-makers. 40%
supports B2C enrolment — intake-phased campaigns for MBA, L3, and HND across
Dubai (BDM) and Malta (Direct). A critical element of the role is building and
maintaining the marketing analytics dashboards that enable leadership to make
informed, data-driven commercial decisions.
Key Responsibilities
B2B Pipeline Marketing — 60%
• Develop and execute content and copy strategy across all B2B channels: cold
email sequences, LinkedIn thought leadership, Sales Navigator outreach
templates, in - person conference campaigns, expert session promotion, CRM
nurture sequences, gated content, and referral partner enablement materials.
• Manage and optimise cold email outreach across three product tracks,
continuously improving reply rates and subject line performance through
structured A/B testing.
• Lead LinkedIn content strategy for GlobalU Business Company Page and named
practitioners, producing monthly editorial calendars, post briefs, and weekly
ICP engagement analysis.
• Plan and deliver in - person conference campaigns — content arcs, delegate
outreach, attendee briefing materials, and post-event follow-up sequences.
• Write and maintain all CRM nurture sequence copy, session promotion materials,
partner briefs, and gated landing page content.
• Drive a consistent increase in qualified traffic to the GlobalU website
coordinating across all active B2B channels to compound inbound reach over time.
B2C Enrolment Marketing — 40%
• Plan and execute intake-phased campaigns for MBA, L3, and HND programmes
targeting annual enrolments students across three MBA intakes (September,
February, May) and four L3/HND intakes (September, January, March, July).
• Manag
📌 Digital Marketing Manager (Noida)
🏢 GEDU
📍 Noida