Conversion Rate Optimization (CRO) Manager
Location: Gurgaon
Work Model: Hybrid
Employment Type: Full time

About Thrillophilia

Thrillophilia is one of India’s leading experiential travel platforms, helping millions of travellers discover and book curated holidays and experiences across India and international destinations.
We operate at a ₹500 Cr+ business scale, supported by a large digital ecosystem, an extensive network of travel partners, and a rapidly growing team across technology, product, marketing, sales, and operations.

As we scale, one of our biggest growth opportunities is improving how effectively customer intent translates into enquiries, qualified leads, and bookings.
We are now looking for a Conversion Rate Optimization Manager who can systematically identify friction, run high-quality experiments, and create measurable improvements across the customer journey.

About the Role

This is not a role focused only on changing button colours or running isolated A/B tests.
The CRO Manager will own the conversion improvement charter across Thrillophilia’s websites,



landing pages, lead-generation journeys, and mobile experiences.
You will work at the intersection of:
Customer behaviour
Product and user experience
Data and analytics
Performance marketing
Experimentation
Revenue growth
You will analyse where users drop off, understand why they hesitate, build testable hypotheses, and work with Product, Design, Engineering, Marketing, Sales, and Analytics teams to implement solutions.
Your success will be measured by the incremental leads, bookings, revenue, and customer value generated through your initiatives.

What You Will Own

1. CRO Strategy and Experimentation Roadmap
Develop and execute a company-wide CRO strategy across high-traffic and high-intent customer journeys.
Build and manage a structured experimentation roadmap based on business impact, customer friction, traffic availability, and implementation effort.
Identify the highest-leverage opportun

📌 CRO - Growth Marketing Manager (Gurugram)
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