SEO Specialist & Operations LeadCompany Description E Services Network is a growing digital travel services startup dedicated to simplifying international travel through efficient visa assistance, travel documentation support, and customer-focused solutions. We help travelers navigate complex international entry requirements through reliable guidance, streamlined application processes, and technology-driven operational support.

As a small but fast-growing company based in Chennai, we offer a dynamic startup environment where employees have the opportunity to take ownership, contribute directly to business growth, and build leadership capabilities. Accommodation facilities are available for eligible candidates.

Role Description

This is a full-time, in office SEO Specialist & Operations Lead role based in Parrys, Chennai.

The role combines SEO strategy, backend operations, and team management. The selected candidate will be responsible for managing and coordinating day-to-day SEO activities while supervising and supporting SEO team members. In addition, the role includes overseeing backend operational workflows related to visa processing, travel documentation, application coordination, and quality control.

Key responsibilities include assigning and reviewing SEO tasks, conducting keyword research, performing SEO audits, optimizing on-page elements, implementing ethical link-building strategies, and ensuring SEO best practices are executed across websites and digital campaigns.

The candidate will also manage operational teams, monitor workflow efficiency, maintain productivity, ensure timely project delivery, and coordinate with content, design, development, and backend processing teams. The role requires a hands-on approach, strong leadership, and the ability to work in a startup environment with evolving responsibilities.

Candidates should be willing to work night shifts on a rotational basis depending on operational requirements.

Key Responsibilities

Manage and supervise SEO executives and backend operations staff

Assign, monitor,



and review daily SEO and operational tasks

Conduct keyword research, competitor analysis, and SEO audits

Optimize on-page SEO elements including metadata, internal linking, content structure, and technical improvements

Plan and execute ethical link-building and off-page SEO strategies

Monitor website performance and prepare SEO performance reports

Analyze web analytics data and provide actionable recommendations

Coordinate visa application workflows, documentation processes, and quality control operations

Ensure timely processing of applications and adherence to internal SOPs

Improve workflow efficiency and team productivity

Train, mentor, and evaluate team members

Collaborate with content, design, development, and operations teams

Stay updated with search engine algorithm changes, industry trends, and SEO tools

Support business operations and process improvements in a fast-paced startup environment

Qualifications

Strong skills in Keyword Research and On-Page SEO, including metadata optimization, internal linking, and content structuring

Experience conducting comprehensive SEO Audits to identify technical, content, and structural issues affecting search performance

Proficiency in Link Building strategies, outreach, backlink analysis, and ethical off-page optimization practices

Hands-on experience with Google Analytics, Google Search Console, and other web analytics tools

Familiarity with SEMrush, Ahrefs, Moz, or similar SEO platforms

Basic understanding of HTML, CSS, PHP, and website architecture

Experience managing backend operations, documentation workflows, or process-oriented teams

Strong analytical, problem-solving, reporting, and organizational skills

Excellent communication, leadership, and team management abilities

Ability to manage multiple projects and meet deadlines

Willingness to work night shifts on a rotational basis

Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience

Previous experience in an SEO-focused role, preferably in a digital agency, startup, travel, or service-based organization

📌 Search Engine Optimization Specialist (Chennai)
🏢 e Services
📍 Chennai