Company Description Pan Gulf Technologies Limited is an ISO 9001-certified, multi-disciplinary engineering solutions company with a 25-year legacy and public listed status. With offices in India and the United States, the organization delivers structural steel detailing, precast and rebar detailing, BIM solutions, plant engineering, and software development for clients in buildings, infrastructure, and industrial sectors.

A 900+ member team serves the global AEC industry across residential, commercial, industrial, and infrastructure domain.

Role Description:

The Search Engine Marketing Specialist is a full-time, on-site role based in Thane, Mumbai. This role involves planning, executing, and optimizing ORGANIC search campaigns across major search engines to drive high-quality traffic and conversions.

This role is target based with monthly inbound lead generation.**AEO and GEO experience is mandate with 1+ years.

Experienced using RANK MATH tool mandate.**

The specialist will conduct keyword research, build organic lead generation stratgies and campaign performance.

Daily responsibilities include analyzing web analytics and marketing data, preparing performance reports,



and recommending improvements to maximize ROI.

Qualifications

- Strong foundation in ORGANIC Marketing and Digital Marketing, with experience in performance-driven campaigns.
- Proficiency in Keyword Research and managing Paid Search Campaigns (e.g., Google Ads, Bing Ads).
- Hands-on experience with Web Analytics tools (e.g., Google Analytics, Google Tag Manager, reporting dashboards).
- Ability to interpret data, identify trends, and translate insights into actionable optimization strategies.
- Solid understanding of SEM best practices, bidding strategies, quality score, and conversion tracking.
- Excellent analytical, organizational, and time-management skills, with attention to detail.
- Robust communication and collaboration skills to work effectively with cross-functional teams.
- Bachelor’s degree in Marketing, Business, Engineering, or a related field; relevant certifications in SEM/Analytics are an advantage. - Experience in B2B or engineering services industries is beneficial but not mandatory.

📌 Search Engine Marketing Specialist (Thane)
🏢 Pan Gulf Technologies
📍 Thane