Position Overview:

The Sales & Marketing Head will lead all strategic and operational aspects of sales, branding, and customer engagement for a for a leading real estate developer.The role demands a blend of high-end real estate sales expertise, brand storytelling, and empathy-driven marketing tailored to affluent customers.

Key Responsibilities:

1. Sales Strategy & Revenue Management

•Develop and execute sales strategies to achieve pre-launch and post-launch revenue targets.

- Build and manage a high-performance sales team specializing in lifestyle-driven, high value residential sales.
- Create customer-centric sales processes emphasizing trust, care, and lifestyle enhancement.
- Maintain CRM systems for lead tracking, customer engagement, and conversion analysis.
- Conduct competitor analysis and pricing strategy aligned with luxury market trends.

2. Marketing & Brand Positioning

- Develop the project’s brand identity and communication strategy focusing on dignity, independence, and premium living.
- Design integrated marketing campaigns (digital, print, PR, influencer, and experiential).
- Partner with creative agencies to produce storytelling-based campaigns emphasizing lifestyle, community, and wellness.
- Manage events, roadshows, and tie-ups with hospitals, and NRIs.
- Oversee all digital platforms, including website, social media,



and performance marketing.

3. Customer Experience & Relationship Management

- Create customer experience programs to build trust and advocacy among residents and their families.
- Conduct presentations, virtual tours, and lifestyle showcases for prospective buyers.
- Establish a relationship management system for post-sales engagement and referrals.

4. Cross-Functional Collaboration

- Coordinate with design, operations, and facility management teams to ensure alignment between product features and market expectations.
- Work closely with finance for revenue forecasting and cost management.
- Liaise with external consultants, real estate brokers, and corporate partners.

Required Qualifications & Experience:

- MBA in Marketing / Real Estate / Business Management.

•10–20 years of experience in real estate, hospitality, or lifestyle sector. • Proven success in luxury brand marketing and high-value residential sales. • Deep understanding of premium living, wellness, and lifestyle branding preferred.

Key Skills:

- Strategic sales planning and execution
- Brand development and storytelling
- Digital marketing & analytics • Leadership and team management
- Customer relationship management (CRM)
- Emotional intelligence and empathy in customer engagement

📌 Sales & Marketing Head (Delhi)
🏢 Kwan
📍 Delhi