– Brand Manager

Job Title: Brand Manager Location: Bangalore, Karnataka

Employment Type: Full-time

Experience: 3–6 years

Department: Marketing

About the Role

We are looking for a dynamic and results-driven Brand Manager to lead brand strategy, marketing initiatives, and campaign execution. The ideal candidate will have strong expertise in brand building, consumer insights, digital marketing, and campaign management, with the ability to translate business objectives into impactful brand strategies.

Key Responsibilities

* Develop and execute comprehensive brand strategies aligned with business and marketing objectives.

- Manage brand positioning, messaging, identity, and overall brand communication.
- Plan and execute 360° marketing campaigns across digital, social media, print, events, and other relevant channels.
- Conduct market research, competitor analysis, and consumer research to identify growth opportunities.
- Work closely with creative, digital, sales, product, and external agency teams to deliver campaigns on time.
- Develop marketing briefs and ensure consistent brand communication across all touchpoints.
- Monitor campaign performance and analyze key metrics to improve ROI and effectiveness.
- Manage brand budgets, marketing spends, and campaign timelines.
- Identify emerging consumer trends and translate insights into actionable marketing initiatives.
- Support product launches, promotional activities, events, and other brand-building initiatives.




- Track market and competitor activity and recommend strategies to strengthen brand presence.
- Prepare regular reports and presentations on brand performance and marketing initiatives.

Required Skills & Qualifications

* Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA/PGDM in Marketing is preferred.

- 3–6 years of experience in brand management, marketing, or integrated marketing.
- Strong understanding of brand strategy, consumer behavior, and marketing fundamentals.
- Experience managing digital and offline marketing campaigns.
- Strong analytical and problem-solving skills.
- Excellent communication, presentation, and stakeholder-management skills.
- Ability to manage multiple projects and work effectively in a fast-paced environment.
- Proficiency in MS Office/Google Workspace; familiarity with marketing analytics and digital platforms is an advantage.

What We’re Looking For

* Strategic thinker with strong execution capabilities.
- Creative mindset with a consumer-first approach.
- Data-driven decision maker.
- Robust ownership and attention to detail.
- Ability to collaborate with cross-functional teams and external agencies.

Location

Bangalore, Karnataka Interested candidates: Please share your updated CV along with your current CTC, expected CTC, notice period, and relevant experience in brand management.

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