Company Description Ceramat Private Limited is India’s leading manufacturer and supplier of advanced ceramic and bioceramic materials, with a strong focus on Hydroxyapatite (HAp) and allied calcium phosphate products for high-performance applications. The company serves healthcare, dental, pharmaceutical, nutraceutical, cosmetic, and research industries with solutions designed to closely replicate the natural mineral structure of human bone and tooth enamel.

Its product portfolio includes phase-pure hydroxyapatite, nano-hydroxyapatite, thermal spray grade hydroxyapatite, consumer-grade powders, and a wide range of bioceramics and phosphate-based materials such as β-Tricalcium Phosphate, CDHA, MCP, and DCP. Ceramat follows rigorous quality control protocols, including XRD, particle size analysis, and purity validation, aligned with international standards to ensure consistency, safety, and reliability. Driven by research, innovation, and sustainability, the company aims to set global benchmarks in advanced ceramics while supporting healthcare advancement and industrial growth worldwide.

Position Overview

We are seeking a dynamic, strategic, and results-driven Product Marketing Manager specializing in oral care ingredients to join our growth team. In this role, you will lead the B2B marketing strategy for our portfolio of active and functional ingredients, with a heavy focus on the toothpaste segment (including anti-cavity, whitening, sensitivity, and natural alternatives).

The ideal candidate will bridge the gap between technical innovation and commercial success,

translating scientific efficacy into compelling value propositions for global consumer packaged goods (CPG) brands.

Key Responsibilities

● Strategic Marketing:



Develop and execute comprehensive B2B marketing strategies to drive the adoption of our oral care ingredients, specifically targeting toothpaste manufacturers.

● Value Proposition & Positioning: Translate complex scientific data, clinical study results, and regulatory approvals into high-impact marketing collateral, presentations, and sales enablement tools.

● Market Intelligence: Monitor global oral care industry trends, consumer preferences

(e.g., sustainability, clean label, microbiome health), and competitor movements to identify recent commercial opportunities.

● Cross-Functional Collaboration: Partner closely with R&D;, Regulatory Affairs, and

Technical Sales teams to align product pipelines with market demands and client needs.

● Key Account Support: Participate in high-level technical presentations and workshops with strategic CPG accounts to present data-driven ingredient concepts.

● Campaign Management: Lead the launch of new ingredients and execute targeted campaigns across trade shows, industry publications, and digital B2B platforms.

Required Qualifications

● Experience: Minimum of 5 years of dedicated B2B marketing experience within the oral care ingredient sector.

● Domain Expertise: Deep knowledge of the toothpaste market, including understanding formulation challenges, active ingredients (e.g., fluorides, hydroxyapatite, abrasives,

surfactants), and industry regulations.

● Education: Bachelor’s degree in Marketing, Business, Chemistry, Chemical Engineering,

or a related life sciences field (a blend of technical and business acumen is highly preferred).

● Communication: Exceptional ability to articulate technical, scientific concepts to both highly technical R&D; audiences and commercial brand managers.

● Analytical Skills: Strong capability to leverage market research, data analytics, and consumer insights to back up strategic marketing decisions.

📌 Sales Manager (Vasai-Virar)
🏢 Ceramat Private
📍 Vasai-Virar