About The Company With extensive industry experience, this organization has built a trusted reputation in the biscuit and snack industry across India and international markets including

Africa , North America , the Middle East , and Singapore . Its diverse portfolio spans biscuits, cookies, toast, cakes, and namkeens, reflecting a strong commitment to quality, nutrition, and consistent product excellence.

The company continues to expand its footprint through disciplined quality control and a focus on delivering top-quality products.

Position Overview The National Sales Manager (General Trade) will lead sales growth, market expansion, and distribution excellence across India . Reporting to the CMO , this role drives strategy and execution for the General Trade (GT) channel, overseeing regional teams, strengthening distributor networks, and achieving revenue and profitability targets in a competitive FMCG environment.

Key Responsibilities

- Develop and implement national sales strategies for the General Trade channel.
- Drive achievement of sales volume, value, market share, and profitability targets.
- Identify growth opportunities across regions, categories, and product portfolios.
- Collaborate with marketing and supply chain teams to ensure effective market execution.
- Expand and strengthen the distributor and dealer network across India.
- Monitor distributor performance and implement corrective action plans to ensure sustainable growth and ROI.
- Lead and mentor Regional Sales Managers, Area Sales Managers, and sales teams to drive performance and capability building.
- Ensure effective implementation of trade schemes, promotions, and visibility initiatives.




- Monitor market trends, competitor activities, pricing, and consumer behavior to inform strategy.
- Manage sales budgets, trade spends, forecasting, and inventory planning with commercial discipline.
- Build strong relationships with key distributors, wholesalers, and trade partners while coordinating with internal stakeholders.
- Present business reviews and growth plans to senior leadership, ensuring alignment with strategic goals.

Required Experience & Qualifications

- Education: MBA in Sales, Marketing, or Business Management preferred; Bachelor's degree in Business, Commerce, Marketing, or related field.
- Experience: 15+ years in FMCG sales with at least 5 years in a national leadership role.
- Leadership: Proven ability to lead large regional teams and manage distributor networks across India.
- Technical Expertise: Strategic Sales Planning, Distribution Network Management, Channel Development, P&L; Understanding, Data Analytics & Sales Forecasting, Trade Marketing.
- Soft Skills: Solid negotiation, influencing, communication, and presentation skills; strategic, analytical, and results-driven leadership style.

Why Consider this Opportunity?
- Lead national sales strategy for a well-established and growing FMCG brand.
- Shape the General Trade channel across diverse markets in India.
- Drive measurable impact on revenue, profitability, and market share.
- Collaborate closely with senior leadership and cross-functional teams.
- Influence business growth through strategic distribution and trade excellence.
- Be part of a legacy organization with strong quality credentials and expanding global reach.

📌 Sales Head (Mumbai)
🏢 Personnel Search Services Group
📍 Mumbai